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Orchestrating Automated Direct Mail for Health Tech

PFL’s automated direct mail solutions help health-technology companies drive member enrollment and engagement—securely, personally, and measurably.

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Orchestrating Automated Direct Mail for Health Tech

"We immediately had complete control of our costs. Everything was not only more economical, in terms of our average cost per piece, but it was all just much more efficient and easier to predict."

Gia Harris
Manager, Growth Marketing, Hinge Health

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Health-technology companies know that engagement is critical to driving enrollment, adoption, and long-term value. PFL can help build personalized experiences across the entire member journey - experiences that can increase ROI from 10x to 120x or more. By adding HIPAA-compliant direct mail to digital outreach, health-tech teams create a more human, trustworthy connection that moves members forward.

Connect Digital Care to Physical Engagment

Digital-first care doesn’t always move members to act. When emails go unopened and notifications get ignored, physical mail breaks through. PFL helps health-tech innovators bridge digital intent and real-world engagement with secure, personalized mail that feels relevant, trustworthy, and human. By automating timely, data-driven direct-mail moments—fully trackable within your marketing systems—you can drive stronger enrollment, improve adherence, and boost long-term member retention.

PFL is the only solution that brings technology, printing, storage, and fulfillment in-house to maintain the highest quality standards, capabilities, and visibility for our customers.

Health-Tech Innovators can use the PFL platform to execute a variety of strategies, including:

Increase Member
Enrollment
‍Trigger a physical touch when a member hasn’t engaged with a digital campaign.

Boost Adherence
‍Send personalized reminders and milestone mailers to encourage continued participation.

Reduce Churn
‍Re-engage inactive members with thoughtful, trackable outreach.

Build Trust
Reinforce your brand’s care and credibility with secure, professional materials.

Each campaign blends digital precision with physical impact, creating measurable outcomes across your member journey.

Core Features and Benefits for Health-Technology Companies

Boost Member Enrollment

Digital channels alone can’t always convert eligible members. Automated direct mail closes the gap by triggering personalized, print-quality outreach the moment a member stalls in the digital journey. Whether they abandon a form, ignore an email sequence, or never open an app notification, a well-timed physical touch cuts through. Dynamic content, benefit highlights, QR codes, and tailored CTAs guide members back to the enrollment flow—all orchestrated from the same marketing systems your team probably already uses.

Improve Program Activation

Enrollment is only step one. Automated mailers help new members act quickly by delivering welcome kits, activation prompts, and step-by-step instructions they can hold onto. These pieces reinforce trust, reduce onboarding friction, and empower members to take the next step. When triggered by real-time CRM or product data, activation mail arrives exactly when members need it most, increasing utilization and reducing support burden.

Boost Adherence and Plan Completion

Sustained engagement requires consistent encouragement, and physical mail plays a powerful role in keeping members on track. Personalized reminders, milestone markers, and progress celebrations help members stay motivated and committed. Because each piece is triggered automatically by member behavior or program milestones, marketers can scale high-touch support without manual effort—improving outcomes while keeping teams focused on strategy, not logistics.

Reduce Churn & Re-Engage At-Risk Members

When members go quiet, automated direct mail helps bring them back. Triggered by inactivity, missed appointments, or dips in program usage, physical outreach serves as a trusted nudge that feels more human than does yet another email. Each piece can deliver reassurance, highlight benefits they’re missing, or offer a simple way to return—all fully trackable so you can see which messages drive reactivation and retention.

SECURITY & COMPLIANCE

Keep Your Data Safe

Only PFL can provide the level of security you need to keep your data safe. We are HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified for your peace of mind.

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Frequently Asked Questions

How can health-technology companies use automated direct mail to increase member enrollment?

Health-technology companies often see enrollment drop-off when prospects abandon digital forms or delay next steps. Automated direct mail helps close that gap by adding a timely, tangible touchpoint to the enrollment journey. With PFL, you can trigger personalized mail—such as enrollment reminders, benefit summaries, or next-step prompts—based on real-time digital behavior. These physical touchpoints reinforce trust, clarify value, and motivate prospects to complete enrollment when digital alone isn’t enough.

Can PFL integrate with our existing health-tech platforms and enrollment systems?

Yes. PFL integrates seamlessly with leading CRMs and marketing automation platforms commonly used by health-technology companies. Enrollment activity, application status, or engagement signals can automatically trigger personalized direct mail—without manual intervention. Track engagement, measure conversion lift, and understand how direct mail influences enrollment and activation alongside digital channels.

Is PFL secure and compliant for handling sensitive health and member data?

Absolutely. PFL is built to support organizations handling sensitive data and maintains enterprise-grade security and compliance. Our platform, production, and fulfillment processes are certified for HIPAA, SOC 1 & 2, GDPR, ISO 27001, and CCPA. Health-technology companies can confidently automate direct mail campaigns knowing every piece—from data ingestion to delivery—meets the highest standards for privacy, security, and compliance.