The PFL and Printing for Less Teams

To Your Health! Blue Cross Blue Shield of Michigan Direct Mail

PFL CMO, Jennifer Bellin, recently welcomed Steve Zahara. project manager of marketing analytics, at Blue Cross Blue Shield of Michigan (BCBSM). For more than three years, he has partnered with PFL for his direct mail programs. Here he shares his experiences, insights and examples from his successful direct mail marketing program. This is an edited transcript of the discussion.

5 Ways Direct Mail Can Pay Big Dividends for Financial Services

Financial services is an industry built on long-term relationships and complex decision-making. That's why direct mail has become an unexpected star in navigating today's challenging regulatory landscape. Here are five proven strategies financial institutions can use to maximize direct mail's impact.

The U.S. Postal Service: A Secret Weapon for Direct Mail Marketing

While many take the USPS for granted, its innovative tools and services offer unique opportunities for businesses to create impactful direct mail campaigns.

5 Ideas for Using Direct Mail to Boost Patient Loyalty and Retention

Beyond taking the best possible care of patients, gaining their loyalty and retention is crucial to the success of any healthcare provider. Direct mail has emerged as a powerful tool for maintaining strong patient relationships.

Sustainable 'Green' Goods and Services Can Bring in the Green for Businesses

An overwhelming 85 percent of consumers are experiencing the disruptive effects of climate change in their daily lives. This firsthand experience has translated into a willingness to pay more for sustainably produced or sourced goods.

5 Ideas for Leveraging Direct Mail to Enhance Patient Onboarding

Healthcare providers are rediscovering the power of direct mail to create meaningful connections with patients. Here are five ways to tap direct mail to improve patient onboarding.