The PFL PLatform

Simplify the Creation of Automated, Personalized Direct Mail Campaigns

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PFL Platform

Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform

CUNA Mutual Group
Highest User Adoption
Best Support
TrustRadius Top Rated

How Automated Direct Mail Works

Track and Measure

Select and customize

How it Works Drag and Drop

Drag and drop into your marketing automation

Data to Trigger Sends

Use your data to trigger sends and personalize the message

Track and Measure

Track and measure delivery and response data for easy attribution

PFL's End-to-End Solution Includes Software, Print, and Fulfillment That Results in Customer Action

PFL's End-to-End Solution Includes Software, Print, and Fulfillment That Results in Customer Action

Because PFL owns the technology solution and the printing, mailing, and fulfillment services, we are unique in the direct mail space in that we are able to provide maximum value to our customers.

As a company that pairs 26 years of print and fulfillment experience ( with SaaS technology under one roof, PFL is singularly positioned to create multichannel journeys that are efficient, effective, and result in action from target audiences. Our seamless workflows allow us to optimize costs so we can pass those savings along to the customer.

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PFL helps you expertly execute direct mail programs from strategy and production to delivery and measurement.

Direct Mail

Comprehensive CRM/MAP

26 years of print and
fulfillment experience

Internal print and
production operation

Vast network of vetted

Data-insights team

What Makes PFL Different

Drive Action with Direct Mail

Drive Action with Timely and Relevant Direct Mail

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Drag and drop into marketing automation journeys and use digital signals to inform the content and timing of direct mail. PFL creates and sends mail—be it one piece or many thousands—in as little as 48 hours from the activity. Then, delivery data can be used to trigger the next action, such as a task for sales, an automatic email, addition to a campaign, and more. ​

Personalized Engagement

Make Every Customer Feel Like Your Only Customer

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Our solutions provide one-to-one customer experiences with one-to-many ease of execution. Map direct mail template fields to object fields in your marketing automation platform to customize the text and images used in the direct mail piece for each recipient. ​

Personalized Engagement
Curated Collections

Boost Engagement with Our Curated Collection

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Browse our carefully curated collection so you can easily customize items ranging from postcards and self-mailers to packages fit for the most senior VIPs.


Keep Your Data Safe

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Only PFL can provide the level of security you need to keep your data safe. We are HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified for your peace of mind.

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Our End-to-End Solution Meets All Your Direct Mail Needs

Instant Delivery Notifications

Get attention with a perfectly timed follow up. Use our immediate FedEx delivery notifications to trigger a Salesforce task, alert, or automatic email.

Data and Analytics

Track direct mail attribution within your existing systems. PFL connects direct mail sends with contacts in your marketing automation platform.

Environmental Sustainability

We partner with PrintReleaf Exchange, a software platform that empowers businesses to sustain and grow the global forestry system…one print job at a time.

In-house Branding

Deliver a memorable unboxing experience. Wow your recipients and make a lasting impression.


Deliver outstanding quality at scale. From hundreds to millions of pieces, send quality direct mail, every time.

Warehousing & Inventory Management

With printing and fulfillment in-house at PFL, you get real-time insights into inventory and the status and progress of your orders.

International Shipping

We’ll use our 20-plus years of international-shipping experience to guide you to a successful approach.

Design Services

If design resources are tight, you can tap into our team of design experts to produce custom print collateral and more.

A Team of Experts

With 26 years of experience, we aren’t just a technology vendor—we are an extension of your marketing team and your customer-strategy partner.

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Automate for Better Engagement

Send Direct Mail

Customize and send flat and dimensional mail right from Salesforce.

Sales rep profile data in Salesforce automatically populates personalized notes, and you can create templates so reps don’t need to start their messages from scratch.

Use Preferred Address Capture

Use PFL's 'Preferred Address Capture' to connect with your audience no matter where they are.

Ask prospects to share their preferred mailing address so you know where to send a high-impact item. You have full control over the branding, including emails, the landing page, and the journey that follows.

Increase ROI

Guide effective direct mail sending and improve ROI.

Customize budgets and access to products at the individual or group level. Achieve sales and marketing alignment on direct mail strategies.

We Work With Your Essential Apps

PFL integrates with most CRMs/MAPs.

Salesforce Technology Cloud
Salesforce Sales Cloud
Salesforce Financial Cloud
Salesforce Health Cloud
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