The PFL PLatform

We Simplify the Creation of Automated & Personalized Direct Mail Campaigns

Engage with PFL

Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform

How Automated Direct Mail Works

Create and customize

Drag and drop into marketing automation

Use your data to trigger sends and personalize the message

Track and measure delivery and response data for easy attribution

PFL's End-to-End Solution Includes Software, Print, and Fulfillment That Results in Customer Action

PFL's Unique Solution Offers Strategy, Software, Print, and Fulfillment, All Resulting in Customer Action

Because PFL owns the technology solution as well as the printing, mailing, and fulfillment services, we are unique in the direct mail space. Further, as a team, we strategize with you to provide maximum value.
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With nearly 30 years of print and fulfillment experience (printingforless.com) working in sync with SaaS technology, PFL is singularly positioned to create multichannel journeys that are efficient, effective, and result in action from target audiences. Our seamless workflows--all under one roof--allow us to optimize costs so we can pass those savings along to you, our customer.

PFL helps you expertly execute direct mail programs from strategy and production to delivery and measurement.

Comprehensive direct mail
automation integrations

Nearly 3 decades of print and
fulfillment experience

Internal print and
fulfillment operations

Our experts are a strategic
extension of your team

Tracking and analytics within
your existing systems

What Makes PFL Different?

EVENT-TRIGGERED SENDING

Drive Action with Timely and Relevant Direct Mail

Drag and drop into marketing automation journeys and use digital signals to inform the content and timing of direct mail. PFL creates and sends mail—be it one piece or many thousands—in as little as 48 hours from the activity. Then, delivery data can be used to trigger the next action, such as a task for sales, an automatic email, an addition to the campaign, and more.

PERSONALIZATION creates ENGAGEMENT

Make Every Customer Feel Like Your Only Customer

Our solutions provide one-to-one customer experiences with one-to-many ease of execution. Map direct mail template fields to object fields in your marketing automation platform to customize the text and images used in the direct mail piece for each recipient.

Boost Engagement with Our Curated Collection

TAKE THE GUESSWORK OUT OF SENDING

Boost Engagement with a Wide Variety of Mail Formats

Our goal is to help creative business people and innovative marketers bring campaigns to life. From postcards, brochures, and catalogs, to flyers, custom boxes, packaging, or elaborate promotional kits, we do it all.

SECURITY & COMPLIANCE

Keep Your Data Safe

Only PFL can provide the level of security you need to keep your data safe. We are HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified for your peace of mind.

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Our End-to-End Solution Meets All Your Direct Mail Needs

End-to-End Solution

Whether you’re sending postcards and letters or 3-D mailers with logoed items, PFL simplifies direct mail execution by managing the entire process under one roof, from strategy and production to delivery and measurement.

Data and Analytics

Track direct mail attribution within your existing systems. PFL connects direct mail sends with contacts in your CRM/MAP.

Environmental Sustainability

We partner with PrintReleaf Exchange, a software platform that empowers businesses to sustain and grow the global forestry system…one print job at a time.

Event Triggered Sending

Integrate PFL with your CRM/MAP, then drag and drop direct mail sends into marketing automation journeys and use digital signals to inform the content and timing.

Scalability

Deliver outstanding quality at scale--from one-to-one mailers or millions of pieces, send quality direct mail, every time.

Instant Delivery Notifications

Get attention with a perfectly timed follow up. Use our immediate FedEx delivery notifications to trigger a Salesforce task, alert, or automatic email.

International Shipping

We’ll use our 20-plus years of international-shipping experience to guide you to a successful approach.

Design Services

If design resources are tight, you can tap into our team of design experts to produce custom print collateral and more.

A Team of Experts

With nearly 30 years of experience, we aren’t just a technology vendor--we are an extension of your marketing team and your customer-strategy partner.

Automate for Better Engagement

Customize and send flat and dimensional mail right from Salesforce.

Sales rep profile data in Salesforce automatically populates personalized notes, and you can create templates so reps don’t need to start their messages from scratch.

Use PFL's 'Preferred Address Capture' to connect with your audience no matter where they are.

Ask prospects to share their preferred mailing address so you know where to send a high-impact item. You have full control over the branding, including emails, the landing page, and the journey that follows.