How Automated Direct Mail Works
Select and customize
Drag and drop into your marketing automation
Use your data to trigger sends and personalize the message
Track and measure delivery and response data for easy attribution
PFL helps you expertly execute direct mail programs from strategy and production to delivery and measurement.
What Makes PFL Different
Drive Action with Timely and Relevant Direct Mail
Drag and drop into marketing automation journeys and use digital signals to inform the content and timing of direct mail. PFL creates and sends mail—be it one piece or many thousands—in as little as 48 hours from the activity. Then, delivery data can be used to trigger the next action, such as a task for sales, an automatic email, addition to a campaign, and more.
Make Every Customer Feel Like Your Only Customer
Our solutions provide one-to-one customer experiences with one-to-many ease of execution. Map direct mail template fields to object fields in your marketing automation platform to customize the text and images used in the direct mail piece for each recipient.
Boost Engagement with Our Curated Collection
Browse our carefully curated collection so you can easily customize items ranging from postcards and self-mailers to packages fit for the most senior VIPs.
Keep Your Data Safe
Only PFL can provide the level of security you need to keep your data safe. We are HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified for your peace of mind.
Our End-to-End Solution Meets All Your Direct Mail Needs
Automate for Better Engagement
Customize and send flat and dimensional mail right from Salesforce.
Sales rep profile data in Salesforce automatically populates personalized notes, and you can create templates so reps don’t need to start their messages from scratch.
Use PFL's 'Preferred Address Capture' to connect with your audience no matter where they are.
Ask prospects to share their preferred mailing address so you know where to send a high-impact item. You have full control over the branding, including emails, the landing page, and the journey that follows.
Guide effective direct mail sending and improve ROI.
Customize budgets and access to products at the individual or group level. Achieve sales and marketing alignment on direct mail strategies.