Tech Line

Gee Whiz! PFL Earns Three G2 Fall 2023 Badges

The Fall 2023 G2 badges are in, and PFL has been awarded top honors across multiple categories. G2, a respected software marketplace, is used by many to make informed software decisions based on authentic peer reviews. The Fall badges are:

1. High Performer Badge (Enterprise)
According to G2’s Fall reporting, PFL's products have garnered high customer satisfaction scores, even outperforming larger competitors in the category. This is a testament to the trust and satisfaction PFL instills in its clientele.

2. Highest User Adoption Badge (Mid-Market)
PFL has also emerged as a leader in user adoption within the Mid-Market segment. The company has earned the Highest User Adoption badge, an award given to just one product, per category, each quarter, evidencing PFL's commitment to providing seamless user experiences.

3. The “Users Love UsBadge
The award is given once a company receives twenty reviews with an average rating of 4.0 stars. This recognition further cements PFL's position as a trusted marketing software solution.  

True Partners

What are real people saying about PFL on G2? One reviewer, Peter MacArthur, Global Digital Marketing and ABM Senior Analyst, Qualtrics, described PFL as being “true partners” and detailed how the integration with their marketing automation platform (MAP) “enables us to easily track results and attribution.”  

B2B Marketing Manager at Wonolo, Justin Chormicle, wrote: “PFL enabled us to create more robust multi-channel campaigns and deliver unique experiences for both prospects and customers with attention-grabbing direct mail items. Even better, through integration with our Salesforce instance, we're able to automate the sending of direct mail kits while being able to track recipient statuses and attribute direct mail efforts to pipeline.” Chormicle also spoke highly about the support he’s received from PFL: “[They provide] continuous hands-on support and always offer new ideas and methods for helping us up-level our direct mail strategies.”

Another user, Drew T., described his satisfaction with PFL's Salesforce integration, "[It] allows us to automate our direct mail strategy. [We are using it to automate] a direct mail drip campaign to cold prospects, and sending personalized ABM content to current customers. What was a full-time job and a huge headache last year, was fully automated this year. We saved a lot of time.”

All of this makes PFL’s Director of Product Marketing & Customer Engagement, Kricia Storms, happy. “I couldn't be more thrilled about seeing the trust our customers have in us. Thank you, G2, for this recognition. It is a testament to the PFL team’s dedication and commitment to customers, as we strive to deliver exceptional experiences.”

PFL’s CMO, Jennifer Bellin, concurred: “We are grateful to our customers for the positive reviews and for using the PFL Platform to create direct mail programs that are strategic, triggered, and rooted in data. This G2 recognition not only validates the hard work and dedication of our teams but also showcases the real-world value that direct mail and our software brings to customers.”

Click here to find out what PFL’s award-winning and customer-favorite platform can do for your business.