“7 Direct Mail Plays to Win Every Stage of the Buyer Journey” Replay
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Instead of asking, “Where can we send mail?” ask, “Where does our digital journey need a boost?”
In this session from GURU Media Hub’s Delivered 2026, Laura Phillips shares seven ways to add a direct mail component to the digital content you’re already running, so mail becomes part of your buyer journey instead of a separate campaign.
A postcard in a mailbox could turn an ad viewer into a new contact, or bring back a shopper who left something in an online cart. Laura shows how direct mail can strengthen every stage of the journey, from making a strong first impression to turning everyday milestones into moments your best customers will remember. Along the way, you’ll find out how to turn a mailer’s arrival into a real conversation, and how to keep customers excited for product delivery.
You’ll come away with fresh ideas for using direct mail to energize your digital campaigns.
Presenting Speakers
Laura Phillips
Director of Demand Generation, PFL / Vomela
Instead of asking, “Where can we send mail?” ask, “Where does our digital journey need a boost?”
In this session from GURU Media Hub’s Delivered 2026, Laura Phillips shares seven ways to add a direct mail component to the digital content you’re already running, so mail becomes part of your buyer journey instead of a separate campaign.
A postcard in a mailbox could turn an ad viewer into a new contact, or bring back a shopper who left something in an online cart. Laura shows how direct mail can strengthen every stage of the journey, from making a strong first impression to turning everyday milestones into moments your best customers will remember. Along the way, you’ll find out how to turn a mailer’s arrival into a real conversation, and how to keep customers excited for product delivery.
You’ll come away with fresh ideas for using direct mail to energize your digital campaigns.
Instead of asking, “Where can we send mail?” ask, “Where does our digital journey need a boost?”
In this session from GURU Media Hub’s Delivered 2026, Laura Phillips shares seven ways to add a direct mail component to the digital content you’re already running, so mail becomes part of your buyer journey instead of a separate campaign.
A postcard in a mailbox could turn an ad viewer into a new contact, or bring back a shopper who left something in an online cart. Laura shows how direct mail can strengthen every stage of the journey, from making a strong first impression to turning everyday milestones into moments your best customers will remember. Along the way, you’ll find out how to turn a mailer’s arrival into a real conversation, and how to keep customers excited for product delivery.
You’ll come away with fresh ideas for using direct mail to energize your digital campaigns.
Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform
PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services
Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare
Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare
