Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail

Discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty.
Learn how direct mail can be a powerful tool at every touchpoint in the customer journey, from acquisition to retention.
What You Will Learn:
- Understand the benefits of using direct mail alongside digital marketing channels.
- Explore how direct mail can be strategically implemented throughout the customer lifecycle.
- Discover how direct mail can foster deeper customer engagement and brand connection.
- Learn how to measure the success of your direct mail campaigns.
- Gain insights into best practices for crafting compelling direct mail pieces.
Presenting Speakers

Jennifer Bellin
Chief Marketing Officer, PFL

Janel Maysonet
SVP, Chief Marketing Officer, Avidia Bank

Christina McLeod
Senior Marketing Campaign Manager, KnowBe4

Discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty.
Learn how direct mail can be a powerful tool at every touchpoint in the customer journey, from acquisition to retention.
What You Will Learn:
- Understand the benefits of using direct mail alongside digital marketing channels.
- Explore how direct mail can be strategically implemented throughout the customer lifecycle.
- Discover how direct mail can foster deeper customer engagement and brand connection.
- Learn how to measure the success of your direct mail campaigns.
- Gain insights into best practices for crafting compelling direct mail pieces.

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare