Direct Mail Marketing: An Idea Book for E-Commerce & Retail Brands
Some actionable strategies your organization can use to leverage the power of direct mail to drive awareness, win back lapsed shoppers, deepen loyalty, and generate referrals.
Proven Strategies & Modern Marketing Innovation
Simply put, with direct mail, you can:
- Build long-lasting customer relationships through personalized, thoughtful outreach.
- Drive multi-channel engagement by linking print with digital journeys that will increase conversion rates.
- Use analytics for smarter targeting and precise ROI measurement, with trackable elements such as PURLs and QR codes.
- Stand out from the crowd by delivering surprise, value, and relevance straight to your customer’s mailbox—where 98 percent of mail gets opened.
Each strategy and example has been selected to help you overcome your customers’ digital fatigue and create meaningful connections that drive business growth.
Presenting Speakers
Proven Strategies & Modern Marketing Innovation
Simply put, with direct mail, you can:
- Build long-lasting customer relationships through personalized, thoughtful outreach.
- Drive multi-channel engagement by linking print with digital journeys that will increase conversion rates.
- Use analytics for smarter targeting and precise ROI measurement, with trackable elements such as PURLs and QR codes.
- Stand out from the crowd by delivering surprise, value, and relevance straight to your customer’s mailbox—where 98 percent of mail gets opened.
Each strategy and example has been selected to help you overcome your customers’ digital fatigue and create meaningful connections that drive business growth.
Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform
PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services
Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare
Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare
