Doing More with Less: 4 Budget-Friendly Direct Mail Plays that Yield High ROI
Learn four unique, budget-friendly direct mail plays that yield impressive ROI from PFL’s Kricia Storms and Brent Alexander.
Doing More with Less: 4 Budget-Friendly Direct Mail Plays that Yield High ROI

Our presenters will showcase how leading marketers leverage PFL’s expertise and techniques to optimize the customer journey.
Key topics to be covered:
- Achieving high-impact marketing even with limited resources— innovative approaches that yield exceptional results despite economic constraints.
- Direct mail techniques that provide significant ROI and better engagement
- How to create “Aha! Moments” that give prospects the insight to take action.
- Insights into optimal timing and estimated spend for personalized mailers.
- Audience engagement tips and how to drive conversions through proven tactics.
Presenting Speakers

Kricia Storms
Product Marketing, Customer Engagement - PFL

Brent Alexander
VP of Customer Success, PFL

Our presenters will showcase how leading marketers leverage PFL’s expertise and techniques to optimize the customer journey.
Key topics to be covered:
- Achieving high-impact marketing even with limited resources— innovative approaches that yield exceptional results despite economic constraints.
- Direct mail techniques that provide significant ROI and better engagement
- How to create “Aha! Moments” that give prospects the insight to take action.
- Insights into optimal timing and estimated spend for personalized mailers.
- Audience engagement tips and how to drive conversions through proven tactics.

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare