Forrester-PFL Research Report: Direct Mail for the Digital Age
Personalized, targeted, and orchestrated direct mail experiences help marketers overcome digital fatigue and forge deep customer engagement.
Direct Mail for the Digital Age
Thinking About Direct Mail?
PFL commissioned Forrester Consulting to learn what marketing leaders are thinking about direct mail. Today, marketers’ overuse of digital touchpoints, including emails, have trained B2B buyers to duck and cover when marketers reach out, rather than lean in and engage. This in-depth report makes is clear that blending the engagement of direct mail with the measurability and orchestration of digital tactics can help brands stand out from “the sea of sameness.”
Presenting Speakers
Thinking About Direct Mail?
PFL commissioned Forrester Consulting to learn what marketing leaders are thinking about direct mail. Today, marketers’ overuse of digital touchpoints, including emails, have trained B2B buyers to duck and cover when marketers reach out, rather than lean in and engage. This in-depth report makes is clear that blending the engagement of direct mail with the measurability and orchestration of digital tactics can help brands stand out from “the sea of sameness.”
Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform
PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services
Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare
Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare
Key Findings
Digital fatigue drives marketers to increase spend on direct mail.
Strategies must evolve with the channel.
Personalization is a critical component of modern direct mail.
Direct Mail Drives Customer Engagement Across the Buyer Journey
This PFL-commissioned Forrester study, published in April 2022, concluded that marketing leaders who adopt direct mail as part of an omnichannel strategy are more successful at building brand affinity and more a profitable business. Marketing, sales, and customer experience all benefit from this strategy.
