Show Me the Money: How to Track the ROI of Your Direct Mail Campaigns
In our world where every marketing dollar counts, proving ROI isn’t optional—it’s expected. Join us for a high-impact session that breaks down exactly how to turn your direct mail efforts into measurable, scalable business growth.
We’ll show you how to build a solid strategy rooted in data, define success with clear KPIs, and confidently make the case for continued (or increased) investment in direct mail. You’ll walk away with practical advice that will make it easy to track performance and tie every campaign back to business outcomes.
Presenting Speakers
Brent Alexander
VP of Customer Success, PFL
Jordan Haugan
VP of Customer Success, PFL
In our world where every marketing dollar counts, proving ROI isn’t optional—it’s expected. Join us for a high-impact session that breaks down exactly how to turn your direct mail efforts into measurable, scalable business growth.
We’ll show you how to build a solid strategy rooted in data, define success with clear KPIs, and confidently make the case for continued (or increased) investment in direct mail. You’ll walk away with practical advice that will make it easy to track performance and tie every campaign back to business outcomes.
Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform
PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services
Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare
Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare
