Webinar Replay
Show Me the Money: How to Track the ROI of Your Direct Mail Campaigns
In our world where every marketing dollar counts, proving ROI isn’t optional—it’s expected. Join us for a high-impact session that breaks down exactly how to turn your direct mail efforts into measurable, scalable business growth.
We’ll show you how to build a solid strategy rooted in data, define success with clear KPIs, and confidently make the case for continued (or increased) investment in direct mail. You’ll walk away with practical advice that will make it easy to track performance and tie every campaign back to business outcomes.
Presenting Speakers
Brent Alexander
VP of Customer Success, PFL
Jordan Haugan
VP of Customer Success, PFL
In our world where every marketing dollar counts, proving ROI isn’t optional—it’s expected. Join us for a high-impact session that breaks down exactly how to turn your direct mail efforts into measurable, scalable business growth.
We’ll show you how to build a solid strategy rooted in data, define success with clear KPIs, and confidently make the case for continued (or increased) investment in direct mail. You’ll walk away with practical advice that will make it easy to track performance and tie every campaign back to business outcomes.
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Key Findings
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