Webinar Replay

Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan - PFL

Tech Line

During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.

Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.

Presenting Speakers

Jennifer Bellin

Jennifer Bellin

Chief Marketing Officer, PFL

Steve Zahara

Steve Zahara

PM/Marketing Analytics & Reporting, BCBS of MI

Tech Line

During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.

Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.

Thank you! 
Download your resource below.
Download
Oops! Something went wrong while submitting the form.

Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform

Blue Cross Blue Shield of Michigan
Paycor
Elements Financial
Hinge Health
Vivint
Users Love Us
Highest User Adoption
Highest User Adoption
Best Support
2024 Most Loved
TrustRadius Top Rated
Best Feature Set
Best Value for Price
5 Stars

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.

Verified PFL User in Financial Services

5 Stars

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.

Verified PFL User in Hospital and HealthCare

5 Stars

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.

Verified PFL user in Hospital and HealthCare

Key Findings

Key Findings

Thank you! Click the button below to download your resource.
Download
Oops! Something went wrong while submitting the form.