Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan - PFL
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.
Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.
Presenting Speakers
Jennifer Bellin
Chief Marketing Officer, PFL
Steve Zahara
PM/Marketing Analytics & Reporting, BCBS of MI
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.
Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.
Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform
PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services
Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare
Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare
