Drive Better Customer
Relationships with Direct Mail

PFL + Salesforce Marketing, Sales, and Health Clouds

Trigger personalized direct mail right from Salesforce to engage customers and prospects with personalized and timely messaging.

Marketing Cloud
Marketing Cloud
Sales Cloud
Sales Cloud
Health Cloud
Health Cloud
Trigger Direct Mail

“PFL’s deep Salesforce Marketing Cloud and Sales Cloud integrations help marketers and sales professionals create ultra-personalized, tangible experiences for customers and prospects with automated direct mail—for the highest return on investment.”
– Salesforce, Senior Solution Engineer

Elevate Conversation

Elevate Conversion, Loyalty, and Retention

Digital marketing makes it possible. Direct mail makes it real.

In our hyper-digital world where competition for attention is fierce, direct mail marketing matters more than ever. PFL combines the emotional impact of real-world experience with the automation, predictability, and measurability of Salesforce. Today’s direct mail & print go far beyond gifting, creating personalized touchpoints your customers can actually touch — and brand engagement they’ll love.

The power of digital reach.The engagement of real-world experience.The future of marketing.

Integrating direct mail into
marketing achieves

improved results on average
over digital-only campaigns.

Check out these direct mail success stories
from PFL customers:

Adding Relevancy Through Customer Preferences

Challenges
  • Reduce timeline to send member noticesReduce error rates of communications
  • Need alternative communication channels with members
  • Remain compliant with federal, state, and local regulations
70%

Reduction in enrollment time

56%

YoY cost reduction

Read Story >

Scaling Hybrid Experiences to Drive Revenue

Challenges
  • Competitive oil change market
  • Manual and difficult to scale retention programs
  • Disconnected direct mail and digital efforts
18M

Direct Mail Sends in 6 Months

5.25%

Average Response Rate

Bringing Digital Intelligence to Direct Mail

Challenges
  • Disconnected direct mail and digital efforts
  • Expense (time and cost) to send direct mail
  • Increase meeting-to-opportunity conversion rates
98%

Savings in Print Cost

Read Story >

Full-Funnel Engagement Solutions

Picture the Possibilities of Print & Direct Mail

Full-Funnel Engagement

Check out these use cases:

Case Study
Paycor

Paycor blew their sales opportunity goal out of the water, to the tune of

209%
Read More
Case Study
Convoy of Hope

Convoy of Hope drives record donations with integrated direct mail

10x
Read More
Case Study
Vivint

Non-digital customers, Compton and Vivint were able to realize a 98% savings in print costs.

98%
Read More

Meet Your Partner Team

Sam Yarborough

Sam Yarborough
Director of Partnerships

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Alex Dayton

Alex Dayton
Partner Development Manager

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