The Hybrid Experience
Solutions
The Hybrid Experience set of business solutions creates a cohesive GTM motion that engages future and current customers. It solves, all at once, the challenges of disparate systems and transparency; siloed systems and operations; and demands for growth.
HX Marketing
Harness the power of digital signals and behavioral data to earn attention and affinity.
HX Sales
Empower sales reps to personalize direct mail to engage prospects.
HX Operations
Streamline processes while creating an holistic, scalable customer experience.
Marketing “Moments of Delight”
PFL’s immersive, multi-sensory branded “moments of delight,” delivered at the perfect time and place, will capture the recipient’s full attention in ways no digital experience can. Marketing teams can tap into this solution to execute a variety of strategies, including:
Sales Acceleration & Success
We can help sales teams offer appropriate incentives and brand moments that accelerate relationships, so more prospects can be moved along to successful results. PFL provides sales representatives with access to customizable, marketing-approved templates they can personalize without jeopardizing the brand. Sales teams can tap into this solution to execute a variety of strategies, including:
Streamline Operations
Direct mail is difficult. It’s manual, disconnected, and multiple vendors are needed to execute. It’s time-consuming, error-prone, and hard to measure. PFL integrates with your martech stack to give direct mail the automation, personalization, and measurement you expect from digital. We take the pain out of direct mail to ensure an holistic customer experience at scale.
HX Marketing Has the Power of
Perfect Harmony
Direct Mail in Automated Journeys
Drive engagement with personalized direct mail, orchestrated in perfect harmony with digital channels.
Data and Intent-Driven
Use digital intent signals to inform the content and timing of direct mail. Then, use delivery data to trigger the next action.
Variable Data
Whether you’re sending one personalized piece or hundreds of thousands, PFL’s templates make it easy to personalize direct mail at any scale.
Measure & Optimize
PFL associates direct mail sends with contacts in your CRM/MAP, so you can see when a contact received mail, what they received, who sent it, or what campaign it was part of.
HX Sales Has the Power of
Prospect Engagement
One-to-One Direct Mail
Salespeople can customize and send direct and dimensional mail right from Salesforce. Achieve sales and marketing alignment on direct mail strategies.
15-Minute Delivery Notification
Get attention with a perfectly timed follow up. Use our 15-minute FedEx delivery notifications to trigger a Salesforce task, email alert, or automatic email. Contact your prospect as they engage with your mail and see response rates increase 10 to 20 percent.
Preferred Address Capture
Connect with your audience no matter where they are. You have full control over the branding, including emails, the landing page, and the journey that follows.
Budgets & Asset Permissions
Guide effective direct mail sending and improve ROI by customizing budgets and access to products at the individual or group level.
