Clearing the Path to Donor Trust: The Bob Marshall Wilderness Foundation’s Story

Direct mail isn’t just about campaigns—it’s about connection. Join Allison Siems, Operations Director at the Bob Marshall Wilderness Foundation, and Laura Phillips, Director of Demand Generation at PFL, for a conversation about how nonprofits use direct mail to build lasting trust and loyalty with their supporters.

The Bob Marshall Foundation relies on consistent, tangible communications to maintain donor relationships year after year. These pieces go beyond updates; they tell stories, highlight impact, and create a sense of shared stewardship. High-quality print brings these messages to life, making them memorable and meaningful in ways digital alone can’t match.  

• How nonprofits use direct mail to strengthen donor trust and retention over time.
• The role of storytelling and high-quality print in keeping supporters emotionally connected.
• Why consistent touchpoints such as reports, journals, and thank-yous are the backbone of lasting relationships.
• How creative applications—from event guides to auction cards—offer fresh opportunities to engage.

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