Webinar Replay
Connect and Delight Across the Customer Lifecycle
![Tech Line](https://cdn.prod.website-files.com/636eb3de2c89f710ec8aeca6/63a0c3a16f3967375bef7fdc_line-gradient-small.png)
Reinforce Your Campaigns with Direct Mail
![PFL](https://cdn.prod.website-files.com/636eb3de2c89f710ec8aeca6/6633f4cc39a531dd8abdea46_Co-Branded-White.png)
Discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty. Learn how direct mail can be a powerful tool at every touchpoint in the customer journey, from acquisition to retention.
What You Will Learn:
- Understand the benefits of using direct mail alongside digital marketing channels.
- Explore how direct mail can be strategically implemented throughout the customer lifecycle.
- Discover how direct mail can foster deeper customer engagement and brand connection.
- Learn how to measure the success of your direct mail campaigns.
- Gain insights into best practices for crafting compelling direct mail pieces.
![Jennifer Bellin](https://cdn.prod.website-files.com/636eb3de2c89f710ec8aeca6/645002dcd736b612980fa58c_jennifer.webp)
Jennifer Bellin
Chief Marketing Officer,
PFL
![](https://cdn.prod.website-files.com/636eb3de2c89f710ec8aeca6/661ecfc7b9c628668de36931_Janel%20Maysonet.png)
Janel Maysonet
SVP, Chief Marketing Officer,
Avidia Bank
![](https://cdn.prod.website-files.com/636eb3de2c89f710ec8aeca6/661ecfe4bdb898cde166c761_Christina%20McLeod.png)
Christina McLeod
Senior Marketing
Campaign Manager,
KnowBe4