Webinar Replay

Connect and Delight Across the Customer Lifecycle

Tech Line

Reinforce Your  Campaigns with Direct Mail


Discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty. Learn how direct mail can be a powerful tool at every touchpoint in the customer journey, from acquisition to retention.

What You Will Learn:

  • Understand the benefits of using direct mail alongside digital marketing channels.
  • Explore how direct mail can be strategically implemented throughout the customer lifecycle.
  • Discover how direct mail can foster deeper customer engagement and brand connection.
  • Learn how to measure the success of your direct mail campaigns.
  • Gain insights into best practices for crafting compelling direct mail pieces.
Jennifer Bellin

Jennifer Bellin
Chief Marketing Officer,

Janel Maysonet
SVP, Chief Marketing Officer,
Avidia Bank

Christina McLeod
Senior Marketing
Campaign Manager,