Session
Thursday, August 14, 2025
1:00 – 1:30 PM Eastern Time

It’s a Gift: How to Add Direct Mail to Holiday Campaigns

Tech Line

Presenting Speakers

Laura Phillips

Laura Phillips
Director of Demand Generation, PFL

Kristina

Kristina Gray
Marketing Events Manager, PFL

In this jam-packed virtual discussion, you’ll learn how to integrate direct mail into your seasonal marketing to drive engagement and boost campaign results.

We’ll cover proven tactics, budget-friendly ideas, and real-world examples to help you align your print and digital efforts for greater impact.

You’ll walk away with:

  • Smart ways to add direct mail to your holiday campaigns.
  • Tips for timing, messaging, budgeting, and measurement.
  • Inspiration from brands that are doing innovative things.

Whether you're new to direct mail or a seasoned pro, this session will help you deliver holiday campaigns that connect—and convert.

Bonus: All attendees will receive a downloadable 2025 “Direct Mail Holiday Prep Checklist.”    

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