Session
Thursday, August 14, 2025
1:00 – 1:30 PM Eastern Time
1:00 – 1:30 PM Eastern Time
It’s a Gift: How to Add Direct Mail to Holiday Campaigns

Presenting Speakers

Laura Phillips
Director of Demand Generation, PFL

Kristina Gray
Marketing Events Manager, PFL
In this jam-packed virtual discussion, you’ll learn how to integrate direct mail into your seasonal marketing to drive engagement and boost campaign results.
We’ll cover proven tactics, budget-friendly ideas, and real-world examples to help you align your print and digital efforts for greater impact.
You’ll walk away with:
- Smart ways to add direct mail to your holiday campaigns.
- Tips for timing, messaging, budgeting, and measurement.
- Inspiration from brands that are doing innovative things.
Whether you're new to direct mail or a seasoned pro, this session will help you deliver holiday campaigns that connect—and convert.
Bonus: All attendees will receive a downloadable 2025 “Direct Mail Holiday Prep Checklist.”
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