Webinar Replay

Level Up Your Mailbox Mojo

Tech Line

Expert Strategies to Optimize Direct Mail and Make Every Connection Count

Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience. Join our expert panel as they share their experience and tips for turning mail into milestones, driving engagement across the customer lifecycle, and fostering lasting connections.


  • The art of storytelling and personalization: Learn how to craft narratives that resonate, inspire action, and deliver targeted messages.
  • Creating seamless customer journeys: See how to integrate direct mail with other channels and move beyond the mailbox.
  • Smart strategies for success: Uncover expert tips for optimizing campaigns, maximizing efficiency, and measuring ROI.

Presenting Speakers

Gretchen Swan

Senior Principal Marketing Program Manager, Paycor

Jennifer Bellin

Jennifer Bellin
Chief Marketing Officer, PFL

Paul Bobnak
Direct Mail Evangelist, Who’s Mailing What

Rob Willingham
Director of Marketing, LexisNexis