Deck the Halls with Direct Mail: Holiday Strategies to Make Every Connection Count

The holiday season offers a prime opportunity to connect with customers and drive sales.
In this planning session, you'll discover how to leverage the power of direct mail to create memorable and effective holiday marketing campaigns. We’ll walk you step-by-step through innovative strategies that go beyond the traditional holiday card to connect, engage, and delight your customers.
What You Will Learn:
- Creative direct mail ideas to capture attention and stand out from the crowd.
- Personalization techniques to create a more meaningful connection with your audience.
- Effective call-to-action strategies to drive conversions and sales.
- Measurement and tracking methods to evaluate the success of your campaigns.
Presenting Speakers

Amber Sikkink
Director of Merchandising and Creative Services, PFL

Kricia Storms
Product Marketing, Customer Engagement - PFL

The holiday season offers a prime opportunity to connect with customers and drive sales.
In this planning session, you'll discover how to leverage the power of direct mail to create memorable and effective holiday marketing campaigns. We’ll walk you step-by-step through innovative strategies that go beyond the traditional holiday card to connect, engage, and delight your customers.
What You Will Learn:
- Creative direct mail ideas to capture attention and stand out from the crowd.
- Personalization techniques to create a more meaningful connection with your audience.
- Effective call-to-action strategies to drive conversions and sales.
- Measurement and tracking methods to evaluate the success of your campaigns.

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare