B2B Has Made an Omnichannel Pandemic Pivot, With Direct Mail Part of the Mix
A new survey from McKinsey & Co. found that the pandemic pivot to remote operations has increased the adoption of digital channels by enterprises and led them to accommodate omnichannel sales and marketing.
Don’t Give Up on Direct Mail—It Can Really Deliver
The channel was declared endangered with the rise of digital media, as email volume clearly outpaced that of direct mail. But in the wake of the COVID-19 pandemic, as businesses struggle to recover, mail volumes have gone up, and marketers are coming back to the channel.