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A new survey from McKinsey & Co. found that the pandemic pivot to remote operations has increased the adoption of digital channels by enterprises and led them to accommodate omnichannel sales and marketing.
The channel was declared endangered with the rise of digital media, as email volume clearly outpaced that of direct mail. But in the wake of the COVID-19 pandemic, as businesses struggle to recover, mail volumes have gone up, and marketers are coming back to the channel.
Interested in learning more about how to create some magical moments for your prospects, customers, and employees this holiday season?