PFL has announced that, after 25 years of growth and category creation, founder and CEO, Andrew Field, is retiring from the company. PFL President Nick Runyon will assume the role of CEO.
Six years ago, Field led PFL to its second category-creation moment with the launch of software products that make sending direct mail as easy as sending an email. Today, PFL builds software that allows brands to leverage their customer data to create highly personalized direct mail.
Field’s retirement and Runyon’s appointment to CEO are the culmination of a multi-year strategic plan that began with Runyon returning to PFL as CMO in 2019 to help drive the company forward in martech software, focusing on growth.
Read the full BusinessWire release here.