Tech Line

Infographic: PFL’s “2022 Hybrid Audience Engagement Survey

In today’s business landscape, the competition for impressions, clicks, and mindshare is fierce. Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects. To better understand the difficulties that many companies face in capturing audiences’ attention, PFL surveyed more than 600 U.S.-based enterprise professionals. The results of PFL’s “2022 Hybrid Audience Engagement Survey” found that personalization, content, and physical marketing tactics, such as direct mail, can have a significant impact on brands’ abilities to reach burnt-out audience. Click here to download the infographic we created showing some of the highlights of the survey.