Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.

Direct mail plays a vital role throughout the entire customer lifecycle in financial services. From attracting new clients to retaining existing ones, direct mail is effective at every stage of the customer journey. Here are a dozen ideas you can use to make your direct mail marketing pay dividends for the future.