Webinar Replay

Create Powerful Moments with High ROI Direct Mail Campaigns

Engaging customers through digital tactics alone is challenging. Learn how Paycor leverages direct mail to create powerful moments, increase engagement, and generate a 15X ROI on campaign investment.

Paycor + PFL Webinar

Tech Line

Create Powerful Moments with High ROI Direct Mail Campaigns

Engaging customers through digital tactics alone is challenging. Buyers are increasingly tuning out emails and digital ads. However, in a recent Forrester study, 81% of respondents told us they are likely to open a direct mail package. Sending a personalized direct mailer to the right buyer at the right time can create a powerful moment that inspires action. Hear from Paycor Principal Marketing Program Manager Gretchen Swann about how Paycor uses an "always on" direct mail program to significantly increase nurture response rates and generate a 15X ROI on campaign investment.

During this session you will:

       
  • Learn how to set up a high-impact nurture program using direct mail
  • See examples of personalized direct mailers that deliver results
  • Understand how the right messaging drives urgency and action
  • Determine the best goals to set and how to measure impact

Presenting Speakers

Jennifer Bellin

Jennifer Bellin

Chief Marketing Officer, PFL

Gretchen Swan

Gretchen Swan

Senior Principal Marketing Program Manager, Paycor

Tech Line

Create Powerful Moments with High ROI Direct Mail Campaigns

Engaging customers through digital tactics alone is challenging. Buyers are increasingly tuning out emails and digital ads. However, in a recent Forrester study, 81% of respondents told us they are likely to open a direct mail package. Sending a personalized direct mailer to the right buyer at the right time can create a powerful moment that inspires action. Hear from Paycor Principal Marketing Program Manager Gretchen Swann about how Paycor uses an "always on" direct mail program to significantly increase nurture response rates and generate a 15X ROI on campaign investment.

During this session you will:

       
  • Learn how to set up a high-impact nurture program using direct mail
  • See examples of personalized direct mailers that deliver results
  • Understand how the right messaging drives urgency and action
  • Determine the best goals to set and how to measure impact

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Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform

Blue Cross Blue Shield of Michigan
Paycor
Elements Financial
Hinge Health
Vivint
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5 Stars

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.

Verified PFL User in Financial Services

5 Stars

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.

Verified PFL User in Hospital and HealthCare

5 Stars

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.

Verified PFL user in Hospital and HealthCare

Key Findings

Key Findings

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