PFL’s Essential Guide to: Measuring Direct Mail Marketing Success
Yes, You Can Accurately Track and Measure Direct Mail Campaigns
PFL’s Essential Guide To: Measuring Direct Mail Marketing Success

Marketers in every industry work hard to show the impact that their campaigns have on the bottom line.

How are you currently tracking the success of your direct mail marketing? Can you clearly tie your campaigns back to leads and revenue? If you’re not sure, you’re not alone.
PFL’s Essential Guide To: Measuring Direct Mail Marketing Success is for you if you find yourself asking these questions:
- Am I moving my direct mail leads through the funnel?
- Are my campaigns driving customers and prospects to purchase?
- How can I align tracking and measurement efforts to reflect a campaign’s contribution to the bottom line?
Best-practice organizations measure the effectiveness of all their marketing programs—including automated direct mail. Fill out the form above to download this informative e-book right now to learn how to be one of them.
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Marketers in every industry work hard to show the impact that their campaigns have on the bottom line.

How are you currently tracking the success of your direct mail marketing? Can you clearly tie your campaigns back to leads and revenue? If you’re not sure, you’re not alone.
PFL’s Essential Guide To: Measuring Direct Mail Marketing Success is for you if you find yourself asking these questions:
- Am I moving my direct mail leads through the funnel?
- Are my campaigns driving customers and prospects to purchase?
- How can I align tracking and measurement efforts to reflect a campaign’s contribution to the bottom line?
Best-practice organizations measure the effectiveness of all their marketing programs—including automated direct mail. Fill out the form above to download this informative e-book right now to learn how to be one of them.

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare