For a Happy Holiday, Plan for Loyalty Gifting Now
Think it is too early to start thinking about your holiday marketing plans? Think again.
In this virtual session, we’ll explain why now is the perfect time to get going with your direct mail loyalty gifting strategy for the 2025 holiday season—and how to do it with a bang. With consumer expectations shifting, mailboxes filling up, and production timelines tightening, brands that want to see some real fireworks this holiday season need to start planning now.
Join us as we look at:
- 2025 Holiday Season Trends: What’s changing in consumer behavior, and how it affects your direct mail approach.
- Creative That Connects: Insights into design, messaging, and items that stand out during this peak season.
- Timeline Matters: A breakdown of everything you need to know to be sure creative, ordering, printing, and mailing all hit at the right moment.
- Tech & Tactics: How to integrate direct mail with digital channels, and personalize at scale.
- Avoiding Pitfalls: Common planning and production missteps to make your holiday marketing less stressful.
You’ll leave with a clear action plan and expert tips to elevate your 2025 holiday loyalty campaigns—and it all starts now.
Presenting Speakers
Amber Sikkink
Director of Merchandising and Creative Services, PFL
Kricia Storms
Product Marketing, Customer Engagement - PFL
Think it is too early to start thinking about your holiday marketing plans? Think again.
In this virtual session, we’ll explain why now is the perfect time to get going with your direct mail loyalty gifting strategy for the 2025 holiday season—and how to do it with a bang. With consumer expectations shifting, mailboxes filling up, and production timelines tightening, brands that want to see some real fireworks this holiday season need to start planning now.
Join us as we look at:
- 2025 Holiday Season Trends: What’s changing in consumer behavior, and how it affects your direct mail approach.
- Creative That Connects: Insights into design, messaging, and items that stand out during this peak season.
- Timeline Matters: A breakdown of everything you need to know to be sure creative, ordering, printing, and mailing all hit at the right moment.
- Tech & Tactics: How to integrate direct mail with digital channels, and personalize at scale.
- Avoiding Pitfalls: Common planning and production missteps to make your holiday marketing less stressful.
You’ll leave with a clear action plan and expert tips to elevate your 2025 holiday loyalty campaigns—and it all starts now.
Thousands of Marketers Have Increased Engagement and ROI with PFL’s Direct Mail Automation Platform
PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services
Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare
Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare
