It’s a Gift: How to Add Direct Mail to Holiday Campaigns

We’ll cover proven tactics, budget-friendly ideas, and real-world examples to help you align your print and digital efforts for greater impact.
You’ll walk away with:
- Smart ways to add direct mail to your holiday campaigns.
- Tips for timing, messaging, budgeting, and measurement.
- Inspiration from brands that are doing innovative things.
Whether you're new to direct mail or a seasoned pro, this session will help you deliver holiday campaigns that connect—and convert.
Bonus: All attendees will receive a downloadable 2025 “Direct Mail Holiday Prep Checklist.”
Presenting Speakers

Laura Phillips
Director of Demand Generation, PFL

Kristina Gray
Marketing Events Manager, PFL

We’ll cover proven tactics, budget-friendly ideas, and real-world examples to help you align your print and digital efforts for greater impact.
You’ll walk away with:
- Smart ways to add direct mail to your holiday campaigns.
- Tips for timing, messaging, budgeting, and measurement.
- Inspiration from brands that are doing innovative things.
Whether you're new to direct mail or a seasoned pro, this session will help you deliver holiday campaigns that connect—and convert.
Bonus: All attendees will receive a downloadable 2025 “Direct Mail Holiday Prep Checklist.”

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare