Level Up Your Mailbox Mojo

Expert Strategies to Optimize Direct Mail and Make Every Connection Count
Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience. Join our expert panel as they share their experience and tips for turning mail into milestones, driving engagement across the customer lifecycle, and fostering lasting connections.
Discover:
- The art of storytelling and personalization: Learn how to craft narratives that resonate, inspire action, and deliver targeted messages.
- Creating seamless customer journeys: See how to integrate direct mail with other channels and move beyond the mailbox.
- Smart strategies for success: Uncover expert tips for optimizing campaigns, maximizing efficiency, and measuring ROI.
Presenting Speakers

Gretchen Swan
Senior Principal Marketing Program Manager, Paycor

Jennifer Bellin
Chief Marketing Officer, PFL

Paul Bobnak
Paul Bobnak Direct Mail Evangelist, Who’s Mailing What

Rob Willingham
Rob Willingham Director of Marketing, LexisNexis

Expert Strategies to Optimize Direct Mail and Make Every Connection Count
Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience. Join our expert panel as they share their experience and tips for turning mail into milestones, driving engagement across the customer lifecycle, and fostering lasting connections.
Discover:
- The art of storytelling and personalization: Learn how to craft narratives that resonate, inspire action, and deliver targeted messages.
- Creating seamless customer journeys: See how to integrate direct mail with other channels and move beyond the mailbox.
- Smart strategies for success: Uncover expert tips for optimizing campaigns, maximizing efficiency, and measuring ROI.

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare