PFL’s 2023 ABM Playbook
If you want to put account-based marketing into practice with a multichannel strategy for maximum effectiveness, this e-book is for you.
PFL’s 2023 ABM Playbook
Account-based marketing, or ABM, has earned its place as a leading strategy for engaging audiences and driving business success.
ABM has taken what we thought we knew about marketing and turned it on its head.
PFL has been practicing ABM for years, and we’ve learned through continual improvement which tactics work best for us and our customers. This booklet is a collection of the best practices we’ve developed that lead to the successful use of ABM.
We think this e-book is for you if you want to learn about:
- Battle-tested ABM plays with outlines for who to contact and why.
- Tactics to ensure your account-based marketing starts on the right foot.
- Sample cadences for sales and marketing teams to start executing ABM plays.
Presenting Speakers
Account-based marketing, or ABM, has earned its place as a leading strategy for engaging audiences and driving business success.
ABM has taken what we thought we knew about marketing and turned it on its head.
PFL has been practicing ABM for years, and we’ve learned through continual improvement which tactics work best for us and our customers. This booklet is a collection of the best practices we’ve developed that lead to the successful use of ABM.
We think this e-book is for you if you want to learn about:
- Battle-tested ABM plays with outlines for who to contact and why.
- Tactics to ensure your account-based marketing starts on the right foot.
- Sample cadences for sales and marketing teams to start executing ABM plays.
