‘The Digital Health Playbook’
Six Direct Mail Plays to Help Close Your Enrollment Gap
Six Direct Mail Plays to Help Close Your Enrollment Gap
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The Digital Health Playbook provides six plays designed to help close the gap between those who have access to a digital health platform and those who engage. Successfully closing that gap not only boosts success rates, but helps ensure people who need high-quality, tailored support receive it.
Because securing health plan contracts or employer partnerships is only half the battle, optimized outreach is needed to ensure engagement takes place and important conversations get started—all of which builds relationships and creates healthy outcomes.
Specific questions are answered, including:
- Why does more digital fail to close the enrollment gap?
- How do we reach those who seldom or never engage digitally?
- How do we build trust before making that first outreach call?
- How do we win back those who have stopped engaging?
- How do we move from engagement to enrollment to active participation?
Presenting Speakers


The Digital Health Playbook provides six plays designed to help close the gap between those who have access to a digital health platform and those who engage. Successfully closing that gap not only boosts success rates, but helps ensure people who need high-quality, tailored support receive it.
Because securing health plan contracts or employer partnerships is only half the battle, optimized outreach is needed to ensure engagement takes place and important conversations get started—all of which builds relationships and creates healthy outcomes.
Specific questions are answered, including:
- Why does more digital fail to close the enrollment gap?
- How do we reach those who seldom or never engage digitally?
- How do we build trust before making that first outreach call?
- How do we win back those who have stopped engaging?
- How do we move from engagement to enrollment to active participation?


The Digital Health Playbook provides six plays designed to help close the gap between those who have access to a digital health platform and those who engage. Successfully closing that gap not only boosts success rates, but helps ensure people who need high-quality, tailored support receive it.
Because securing health plan contracts or employer partnerships is only half the battle, optimized outreach is needed to ensure engagement takes place and important conversations get started—all of which builds relationships and creates healthy outcomes.
Specific questions are answered, including:
- Why does more digital fail to close the enrollment gap?
- How do we reach those who seldom or never engage digitally?
- How do we build trust before making that first outreach call?
- How do we win back those who have stopped engaging?
- How do we move from engagement to enrollment to active participation?

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