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Even in our digital age, direct mail catalogs remain a powerful tool for engaging customers and driving sales. Here’s a look at some best practices, benefits, and strategic uses of direct mail catalogs to help you broaden and charge your omnichannel marketing efforts.
Direct mail catalogs have been a successful marketing tool for many businesses over the years. Here are some real-life examples of renowned companies that have used direct mail catalogs to the max, demonstrating how direct mail catalogs can be a powerful marketing tool for all.
In today's fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Here's a tool to help you see how you can do it.
Direct mail marketing remains one of the most effective ways to reach your audience. Despite the ubiquity of digital marketing—email, ads, social, etc. —physical mail can capture attention and drive engagement in ways no other medium can.
Acting Mature
Measure for Measure
Getting Personal
Trends: Meaningful Connections
How Did It All Start? & Priorities and Goals
The SAP Concur marketing team realized they were out of touch—with some customers, that is. They noticed that some people who had not engaged with marketing activities within a certain timeframe were becoming inactive and are no longer marketable. To reengage, quickly and successfully, the team decided to add a personal touch.
As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.
The “2024 Winter Lookbook: Renew in the New Year” is all about purposeful, responsible, and sustainable direct mail solutions available from PFL. The full-color catalog suggests that 2024 is the perfect time to refresh your campaigns; renew your commitment to sustainability and social responsibility; reimagine what’s possible for your business. And it all starts with the latest trends, the first of which is products you can feel good about.
SAP Concur's senior marketers instinctively knew their direct mail could work harder for them. They turned to PFL's direct mail solution to go beyond merely talking about products to making personal connections and accelerating deals.This is the story of how SAP and PFL have made the channel "more than mail."