The PFL Team

Use Direct Mail to Nurture Client Relationships Across the Customer Lifecycle

For financial services marketers, direct mail is far more than a legacy tactic—it’s a relationship-building powerhouse that nurtures clients from first contact to long-term loyalty

10 Ways Direct Mail Can Elevate Your Nonprofit’s Impact

Today's nonprofit leaders need to overcome digital fatigue and create meaningful connections that drive member growth and donations. Here's a look at what to think about when tapping direct mail marketing in the not-for-profit space.

The Postcards Are Coming! The Postcards Are Coming!

Whether you're warning of an impending mosquito invasion or announcing an Independence Day sale, direct mail ensures that your message lands where it matters most: In your audience's hands.

5 Ideas for A Holistic Approach to Patient Engagement

The rise of digital communication has opened new avenues for providers to connect with patients—yet traditional methods, such as direct mail, still hold significant value. By integrating direct mail with digital strategies, healthcare providers can create a holistic patient engagement strategy.

5 Ideas for Using Direct Mail to Improve Rx Adherence and Follow-up Care

Direct mail remains a powerful tool in the healthcare space. This is particularly true when it comes to improving medication adherence and assisting with follow-up care. By leveraging personalized, physical communications, healthcare providers can enhance patient engagement and compliance. Here are five ideas for using direct mail to address these critical issues.

To Your Health! Blue Cross Blue Shield of Michigan Direct Mail

PFL CMO, Jennifer Bellin, recently welcomed Steve Zahara. project manager of marketing analytics, at Blue Cross Blue Shield of Michigan (BCBSM). For more than three years, he has partnered with PFL for his direct mail programs. Here he shares his experiences, insights and examples from his successful direct mail marketing program. This is an edited transcript of the discussion.

5 Ways Direct Mail Pays Big Dividends for Financial Services

Discover 5 ways PFL’s direct mail solutions drive returns for financial services; with smarter targeting, personalization, and measurable results.

US Postal Service: Your Secret Weapon in Direct Mail

Learn how the U.S. Postal Service boosts PFL direct mail marketing with better targeting, cost efficiency and stronger campaign performance.

5 Direct Mail Ideas to Boost Patient Loyalty & Retention

Discover 5 direct mail strategies from PFL to boost patient loyalty and retention; building stronger relationships and improving long‑term care outcomes.

Sustainable 'Green' Goods and Services Can Bring in the Green for Businesses

An overwhelming 85 percent of consumers are experiencing the disruptive effects of climate change in their daily lives. This firsthand experience has translated into a willingness to pay more for sustainably produced or sourced goods.

5 Direct Mail Ideas to Enhance Patient Onboarding

Explore 5 direct mail strategies from PFL to enhance patient onboarding boosting welcome rates, engagement, and setting the tone for quality care.