eBook

How to Generate ‘Moments of Insight’ that Drive Your Customers to Action

PFL's Essential Guide To: Creating Customer Insight with Direct Mail

Tech Line

PFL’s Essential Guide to: Creating Customer Insight with Direct Mail

Tech Line

Learn How to Create "Aha!" Moments for Your Customers

“Aha!” moments deliver realizations that help people recognize a problem and appreciate a solution. Your solution.

In their best-selling, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chip and Dan Heath explain that brief, but powerful, experiences lead to transformative results for brands—and customers. They jolt people into a new level of consciousness and leave an indelible imprint that carries over to everyday life.

 

Yet creating these “peak,” or “defining,” moments requires a rethinking and rewiring of marketing.

Conventional methods don’t cut it.


We think “Creating Customer Insight with Direct Mail” is for you if you want to learn how:

  • “Defining” or “aha!” moments are created.
  • Your organization can plan and multiply the number of powerful experiences you can create for customers.
  • Why insight-generation is especially valuable during the “Awareness” and “Consideration” stages of the customer lifecycle.
  • Why organizations that inspire and help create usable insights for customers and prospects stand out.

Fill out the form on the right and download this, well, “insightful” e-book right how.

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Tech Line

Learn How to Create "Aha!" Moments for Your Customers

“Aha!” moments deliver realizations that help people recognize a problem and appreciate a solution. Your solution.

In their best-selling, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chip and Dan Heath explain that brief, but powerful, experiences lead to transformative results for brands—and customers. They jolt people into a new level of consciousness and leave an indelible imprint that carries over to everyday life.

 

Yet creating these “peak,” or “defining,” moments requires a rethinking and rewiring of marketing.

Conventional methods don’t cut it.


We think “Creating Customer Insight with Direct Mail” is for you if you want to learn how:

  • “Defining” or “aha!” moments are created.
  • Your organization can plan and multiply the number of powerful experiences you can create for customers.
  • Why insight-generation is especially valuable during the “Awareness” and “Consideration” stages of the customer lifecycle.
  • Why organizations that inspire and help create usable insights for customers and prospects stand out.

Fill out the form on the right and download this, well, “insightful” e-book right how.

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