How to Generate ‘Moments of Insight’ that Drive Your Customers to Action
PFL's Essential Guide To: Creating Customer Insight with Direct Mail
PFL’s Essential Guide to: Creating Customer Insight with Direct Mail
Learn How to Create "Aha!" Moments for Your Customers
“Aha!” moments deliver realizations that help people recognize a problem and appreciate a solution. Your solution.
In their best-selling, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chip and Dan Heath explain that brief, but powerful, experiences lead to transformative results for brands—and customers. They jolt people into a new level of consciousness and leave an indelible imprint that carries over to everyday life.
Yet creating these “peak,” or “defining,” moments requires a rethinking and rewiring of marketing.
Conventional methods don’t cut it.
We think “Creating Customer Insight with Direct Mail” is for you if you want to learn how:
- “Defining” or “aha!” moments are created.
- Your organization can plan and multiply the number of powerful experiences you can create for customers.
- Why insight-generation is especially valuable during the “Awareness” and “Consideration” stages of the customer lifecycle.
- Why organizations that inspire and help create usable insights for customers and prospects stand out.
Fill out the form on the right and download this, well, “insightful” e-book right how.
Presenting Speakers
Learn How to Create "Aha!" Moments for Your Customers
“Aha!” moments deliver realizations that help people recognize a problem and appreciate a solution. Your solution.
In their best-selling, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chip and Dan Heath explain that brief, but powerful, experiences lead to transformative results for brands—and customers. They jolt people into a new level of consciousness and leave an indelible imprint that carries over to everyday life.
Yet creating these “peak,” or “defining,” moments requires a rethinking and rewiring of marketing.
Conventional methods don’t cut it.
We think “Creating Customer Insight with Direct Mail” is for you if you want to learn how:
- “Defining” or “aha!” moments are created.
- Your organization can plan and multiply the number of powerful experiences you can create for customers.
- Why insight-generation is especially valuable during the “Awareness” and “Consideration” stages of the customer lifecycle.
- Why organizations that inspire and help create usable insights for customers and prospects stand out.
Fill out the form on the right and download this, well, “insightful” e-book right how.
