The Case for Automated Direct Mail
A practical guide help win leadership buy-in for direct mail automation.


Automated direct mail is not just another line-item expense.
It is an integrated, data-driven channel proven to cut through the digital din, create engagement, and deliver real revenue that marketing leaders can track. This e-book is a practical guide to various strategies to help win leadership buy-in for direct mail automation. Supporting statistics and step-by-step approaches are included help all marketers make the business case for direct mail with confidence and rigor.
Presenting Speakers


Automated direct mail is not just another line-item expense.
It is an integrated, data-driven channel proven to cut through the digital din, create engagement, and deliver real revenue that marketing leaders can track. This e-book is a practical guide to various strategies to help win leadership buy-in for direct mail automation. Supporting statistics and step-by-step approaches are included help all marketers make the business case for direct mail with confidence and rigor.

PFL is easy to set up and executes direct mail campaigns for us at scale. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers.
Verified PFL User in Financial Services

Thanks to PFL’s expertise and support, we have seen mailer performance improve 100% + year-over-year. We think of them as an extension of our team.
Verified PFL User in Hospital and HealthCare

Automated direct mail made easy! PFL enabled us to create more robust multi-channel campaigns with attention-grabbing direct mail items.
Verified PFL user in Hospital and HealthCare