Tim Moran

Direct Mail for the Digital Age Part 1:

Recently, PFL hosted a virtual event featuring PFL CMO Jennifer Bellin; VP Customer Experience Kara Trapp; and Forrester Research’s VP and Principal Analyst Laura Ramos. This roundtable discussion was based on the findings of a Forrester-PFL co-created report titled, “Direct Mail for the Digital Age.” What follows is the first of a series of articles highlighting insights from the webinar. All data and analyses in the blog are from this report.

Don’t Just Engage, Elevate!

More and better digital marketing isn’t going to change that people today have limited attention, making it harder than ever for marketers to connect with customers and prospects. Many of today’s innovative marketers see the inclusion of physical mail as a key tactic to address this challenge. What can rise above the routine is the concept of "elevation."

How a Handwritten Note Elevated One Executive’s Customer Experience

Global executive Jan-Patrick Schmitz recently found a handwritten note on his seat on a flight out of Frankfurt. It got him thinking about how businesses must think about ways to enhance customer experience with more personal moments, personal touches, such as this note. This is the story of the note.

It’s a ‘Brand’-New Day for PFL

Our new brand, our new look and design, are all ways to say to today's marketers that direct mail is the way of the future, and we are here to partner with you to make the process simple and successful.

The Media Speaks, So Listen: Direct Mail Is Back with a Vengeance

Digital marketing was all the rage a decade ago, and the media was quick to sing its praises. But it became so ubiquitous that people are now pretty sick of it. Digital fatigue is a real thing—it, too, has been written about extensively over the past year or so.

Salesforce Report: Customers Want to Know and Be Known

Our CEO, Nick Runyon, sends out these great Sunday night “Updates”—musings, really, that are sometimes about our business, sometimes about his personal philosophies, sometimes just “hey, hope everyone’s doing well and ready for another successful week.”

Attention Economy, Meet Hybrid Experience

This article, from almost a year ago, still resonates today. This is one of our most popular posts. As we emerge from the pandemic and get back to business as usual, nothing has really changed–in fact, people’s attention might even be harder to secure today than ever.

Engagement, Not Reach, Is the Marketer’s Challenge Today

We’ve come a long way from the early digital marketing days covered by CMO.com. And, in some ways, what’s old is new again. And the combination of digital and physical marketing—the hybrid experience—is the future of marketing.

Pssst [YOUR NAME HERE], Have I Got a Deal for You!

Strategies must evolve with the channel. Many marketers don’t recognize the availability or value of modern hybrid platforms that marry the best of digital and physical and make direct mail even more effective.

Bringing Direct Mail into the Digital Age

Direct mail has been an effective tool for marketers across industries since the dawn of, well, mail. In fact, research shows that more than half of consumers want direct mail from brands that interest them. What’s more, 70 percent of them say these physical engagements are more personal than online interactions. Now it’s time for direct mail to realize its full potential in the digital age.

Personalization v. Personal: A Story of Two Couples

And that is how “Personal” beats “Personalization” every time, in every way.

The Little Tale of Sister’s Irish Soda Bread

Last year, we ran this blog about Irish Soda Bread and the, until now, secret and venerable recipe for it. If you are thinking, "What does this have to do with direct mail and marketing?" the answer is: "Nothing." Maybe it's just our way of "breaking the script," as suggested by the Power of Moments. In any case, if you like want something special to eat for your St. Patrick's day dinner, try it out. It really is the best.

February Celebrations: The Romantic and the Cynic

Part of PFL’s business involves helping its customers celebrate both big and little occasions—a successful meeting, a new employee, a long-time customer, or a holiday.

PFL Predicts: What’s In Store for Business in 2022?

The leadership team at PFL has some considered thoughts about what it’s going to take in the business, marketing, and technology areas to make 2022 better than 2021.

Holiday Traditions Around the World: It’s a Physical Gift

As we approach that time of the year when giving gifts, both personally and for business, is top of mind for many of us, I wondered what gift-giving looked like around the world.

The Real Secret to Amazon’s Success

PFL has created a way to deliver authentic human experiences—much like those Amazon serves up—by orchestrating impactful direct mail in an ecosystem fueled by data.

It’s a Hybrid World

Our 21st century is more of a hybrid world than ever. Home and office; public and private; online and offline; digital and analog. At PFL, we have created a platform to accelerate relationships with prospects and customers that can help move businesses forward in this new world.