We’ve come a long way from the early digital marketing days covered by CMO.com. And, in some ways, what’s old is new again. And the combination of digital and physical marketing—the hybrid experience—is the future of marketing.
Strategies must evolve with the channel. Many marketers don’t recognize the availability or value of modern hybrid platforms that marry the best of digital and physical and make direct mail even more effective.
Direct mail has been an effective tool for marketers across industries since the dawn of, well, mail. In fact, research shows that more than half of consumers want direct mail from brands that interest them. What’s more, 70 percent of them say these physical engagements are more personal than online interactions. Now it’s time for direct mail to realize its full potential in the digital age.
And that is how “Personal” beats “Personalization” every time, in every way.
As it turns out, the history of soda bread is more interesting than one would imagine for a food that has barely a handful of ingredients.
Part of PFL’s business involves helping its customers celebrate both big and little occasions—a successful meeting, a new employee, a long-time customer, or a holiday.
The leadership team at PFL has some considered thoughts about what it’s going to take in the business, marketing, and technology areas to make 2022 better than 2021.
As we approach that time of the year when giving gifts, both personally and for business, is top of mind for many of us, I wondered what gift-giving looked like around the world.
Come for the digital, stay for the physical. As stated: The human experience is hybrid.
PFL has created a way to deliver authentic human experiences—much like those Amazon serves up—by orchestrating impactful direct mail in an ecosystem fueled by data.
People move seamlessly between the digital and physical worlds, and we must engage them holistically and authentically wherever they are and however we can. That is the nature of the Hybrid Experience.
Our 21st century is more of a hybrid world than ever. Home and office; public and private; online and offline; digital and analog. At PFL, we have created a platform to accelerate relationships with prospects and customers that can help move businesses forward in this new world.