PFL Blog

What is Tactile Marketing Automation? Definition, Best Practices, and Real-World Examples

There’s more digital noise than ever in the world of B2B marketing. To help marketers break through the noise, Oracle just launched a special Spark Series educating marketers on how physical marketing triggered by audience behavior shines through in a sea teeming with marketing messages.

5 Ways to Use Preferred Address Capture

PFL has developed a method to capture not only your contact’s attention but also their preferred address. We call it the Preferred Address Capture solution, and it’s the market leader in address confirmation.

Top 10 PFL Blogs in 2022

2022 was an interesting and challenging year, to say the least, and readers of the PFL blog were interested in many and varied topics, from budgets and personalization to content marketing and even baking.

Three Trends for B2B Marketers To Watch in the Coming Year

As marketers seek out new ways to revitalize their engagement tactics for the coming year, establishing marketing objectives with data and hybrid experiences at the forefront—and planning to budget for all of this now—will be important in the development of effective campaigns.

Building Brand Affinity: How to Remain Competitive in the B2B Sales Landscape

As buyers seek more nuanced customer experiences and emotional connections with brands that transcend traditional marketing practices, building brand affinity in the bustling—and crowded—business-to-business (B2B) sales landscape has become increasingly complex.

Three Ways to Fight Digital Fatigue in the Attention Economy

Monday through Friday—and oftentimes on the weekends—our work inboxes and various chat applications continually demand much of our digital mindshare.

PFL + Iterable: A match made in omnichannel heaven

Capturing an audience and earning their engagement is no easy feat in today’s Attention Economy. More than half of enterprise employees are facing increasing levels of digital fatigue, forcing brands to find fresh, innovative approaches to more effectively reach their audiences—and inspire them to take action.

PFL Partners With Iterable to Bring Direct Mail Into the Leading Omnichannel Marketing Ecosystem

PFL brings a new level of direct mail capabilities to Iterable’s customers by providing a holistic marketing solution that eliminates data silos when executing marketing programs and provides full transparency into campaign performance.

Women’s History Month: Diversity Is Clearly Good for Business

When I’m asked for advice about how to promote women in technology, my response is typically: “If you want to see more women in tech, you need to start today with your daughters, your nieces, the girls in your neighborhood, the classmates of your sons, and the girls you teach, coach, or mentor. It starts with girls, not women.”

Infographic: PFL’s “2022 Hybrid Audience Engagement Survey

The results of PFL’s “2022 Hybrid Audience Engagement Survey” found that personalization, content, and physical marketing tactics, such as direct mail, can have a significant impact on brands’ abilities to reach burnt-out audience.

PFL Unveils Vision for the Hybrid Experience

The key to successful marketing, customer experience, and employee engagement is attention, but it’s hard to captivate people fatigued by digital engagement methods. PFL’s industry-leading Hybrid Experience Platform combines the emotional power of offline marketing with the measurement and predictability of digital so that brands can deliver one-to-one personalization at scale.

Survey: Personalization and Direct Mail Spark Higher Engagement Among Digitally Fatigued Audiences

In today’s business landscape, the competition for impressions, clicks, and mindshare is fierce.

PFL Announces New Leadership Team to Drive Company Expansion and Market Adoption of Hybrid Experience Solutions

PFL, a leading hybrid experience company, orchestrates physical and digital engagement for brands with their key audiences, using data to automate direct mail and create more authentic human experiences at infinite scale.

The Right Audience-Engagement Strategy: It’s A Gift

With more than 50 percent of the U.S. population continuing to work remotely and more than one-third of U.S. consumers reporting digital fatigue, marketers need every strategy that will help their brands stand out to their digitally overwhelmed customers.

Andrew Field, PFL CEO and Founder, Is Retiring; President Nick Runyon to Assume CEO Role

PFL has announced that, after 25 years of growth and category creation, founder and CEO, Andrew Field, is retiring from the company. PFL President Nick Runyon will assume the role of CEO.

HYBRID EXPERIENCE 2022 Orchestrate Direct Mail to Increase Response Rates By 20x

Orchestrating direct mail within your multichannel strategy can increase response rates by 20x or more. Whether you’re driving awareness, pipeline, or customer engagement, combining physical and digital marketing produces greater results than can be achieved by either alone.