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PFL is excited to announce that we have been recognized as the winner of a Top-Rated Award in the “Direct Mail Automation” category by TrustRadius. Customers have also previously rated PFL as Best in the “Relationship,” “Feature Set,” and “Value for Price” categories.
There’s more digital noise than ever in the world of B2B marketing. To help marketers break through the noise, Oracle just launched a special Spark Series educating marketers on how physical marketing triggered by audience behavior shines through in a sea teeming with marketing messages.
PFL has developed a method to capture not only your contact’s attention but also their preferred address. We call it the Preferred Address Capture solution, and it’s the market leader in address confirmation.
2022 was an interesting and challenging year, to say the least, and readers of the PFL blog were interested in many and varied topics, from budgets and personalization to content marketing and even baking.
As marketers seek out new ways to revitalize their engagement tactics for the coming year, establishing marketing objectives with data and hybrid experiences at the forefront—and planning to budget for all of this now—will be important in the development of effective campaigns.
As buyers seek more nuanced customer experiences and emotional connections with brands that transcend traditional marketing practices, building brand affinity in the bustling—and crowded—business-to-business (B2B) sales landscape has become increasingly complex.
Monday through Friday—and oftentimes on the weekends—our work inboxes and various chat applications continually demand much of our digital mindshare.
Capturing an audience and earning their engagement is no easy feat in today’s Attention Economy. More than half of enterprise employees are facing increasing levels of digital fatigue, forcing brands to find fresh, innovative approaches to more effectively reach their audiences—and inspire them to take action.
PFL brings a new level of direct mail capabilities to Iterable’s customers by providing a holistic marketing solution that eliminates data silos when executing marketing programs and provides full transparency into campaign performance.
When I’m asked for advice about how to promote women in technology, my response is typically: “If you want to see more women in tech, you need to start today with your daughters, your nieces, the girls in your neighborhood, the classmates of your sons, and the girls you teach, coach, or mentor. It starts with girls, not women.”
The results of PFL’s “2022 Hybrid Audience Engagement Survey” found that personalization, content, and physical marketing tactics, such as direct mail, can have a significant impact on brands’ abilities to reach burnt-out audience.
The key to successful marketing, customer experience, and employee engagement is attention, but it’s hard to captivate people fatigued by digital engagement methods. PFL’s industry-leading Hybrid Experience Platform combines the emotional power of offline marketing with the measurement and predictability of digital so that brands can deliver one-to-one personalization at scale.
In today’s business landscape, the competition for impressions, clicks, and mindshare is fierce.
PFL, a leading hybrid experience company, orchestrates physical and digital engagement for brands with their key audiences, using data to automate direct mail and create more authentic human experiences at infinite scale.
With more than 50 percent of the U.S. population continuing to work remotely and more than one-third of U.S. consumers reporting digital fatigue, marketers need every strategy that will help their brands stand out to their digitally overwhelmed customers.
PFL has announced that, after 25 years of growth and category creation, founder and CEO, Andrew Field, is retiring from the company. PFL President Nick Runyon will assume the role of CEO.
Orchestrating direct mail within your multichannel strategy can increase response rates by 20x or more. Whether you’re driving awareness, pipeline, or customer engagement, combining physical and digital marketing produces greater results than can be achieved by either alone.