PFL Blog

The Power of Direct Mail in 2026 - Part 1: 5 Formats That Still Win Attention and Drive Action

Reaching people has never been easier. Marketing teams can deploy campaigns across email, paid media, social platforms, and automated workflows in minutes. But that abundance has created a new problem: audiences are overwhelmed, and messages increasingly blur together.

Why Direct Mail Deserves a Place in the Modern Marketer’s Toolkit

For a PFL roundtable, three seasoned marketing professionals gathered to unpack how direct mail — thoughtfully executed and well-integrated — can pierce the “digital clutter,” build meaningful connections, and drive measurable business outcomes.

The Universal "Buyer’s Guide" Framework

"Buyer’s Guides" are one of the most effective direct mail solutions when audiences are faced with complex choices, unfamiliar terminology, or high-stakes decisions. Unlike promotional mail, "Buyer’s Guides" are designed to educate first and convert later. Here's a playbook to help you learn how to best use them.

Direct Mail In 2026: Entering a New Era of Marketing

In 2026, direct mail is evolving from a standalone tactic into a sophisticated, data-driven channel that complements and elevates digital marketing. New technologies will define how marketers design and execute direct mail campaigns in the year ahead.

‘VomelaVision’ and the Art of Physical Brand Experiences

Brands don’t live in moments; they live in environments. And those environments are built, layer by layer, across surfaces, spaces, and touchpoints that most people pass through without thinking—until something stunning and bold makes them stop. Places where attention is earned, not assumed. And that’s what our new e-book, "VomelaVision: A Showcase of Brand Experiences," is all about.

Bob Marshall Wilderness Foundation: Building Donor Trust Through Strategic Direct Mail

BMWF's direct mail program centers on two complementary publications that serve distinct purposes within their donor communication ecosystem. Together, these publications create what they call "balanced truth"—one proving measurable impact, the other demonstrating why that impact matters on a human level.

 Vomela Acquires World-Class Events Company Moss, Forming a Global Experiential Events Production Powerhouse

The Vomela Companies today announced the acquisition of Moss Inc., a globally recognized producer of premium event and retail graphics, complex structures, and custom installations for innovative brand experiences.

Direct Mail Marketing: For “Fund,” Not Profit

While certain seasons bring predictable spikes in giving—such as December’s end‑of‑year push—the need for funding never goes away for non-profits. Fundraising, therefore, isn’t just an occasional effort—it is the lifeline that keeps programs running, communities supported, and missions alive. Nonprofits that treat fundraising as an ongoing conversation rather than a once‑a‑year appeal tend to have a more stable and resilient donor base.

Four Ways to Jump-Start the New Year with Direct Mail

As the calendar turns from 2025 to ‘26, customers are primed for fresh starts—and smart brands capitalize on this moment by delivering thoughtful, engaging direct mail campaigns that inspire action for the year ahead.

WEG Finds Direct Mail to Be ‘Secret Sauce’ For Reaching Investors

During a recent virtual event hosted by PFL's CMO Jennifer Bellin, WEG's Francisco Quinonez pulled back the curtain on how modern financial services firms are transforming direct mail from a spray-and-pray tactic into a sophisticated, data-driven channel that complements digital strategies.

Holiday Postcards & Christmas Marketing Ideas Guide | 2026

Discover holiday postcards, Christmas mail ideas, and creative Christmas marketing ideas to elevate holiday catalogs and seasonal direct mail campaigns.

Thanksgiving Marketing Ideas & Campaign Strategies | 2026

Explore Thanksgiving marketing ideas, Thanksgiving campaigns, and proven Thanksgiving marketing strategies to create impactful seasonal direct mail campaigns.

Four Ways to Make Halloween a Treat, Not a Trick

Halloween is a golden opportunity to delight customers in creative, memorable ways. This year let’s turn direct mail into your brand’s secret weapon for some truly scary levels of engagement. Here are four frighteningly effective ways to stand out this October.

It’s a Gift: Fresh Thinking for Holiday Campaigns

If this holiday season feels more high-stakes than those before it, you’re not alone. At PFL’s recent virtual session, two of our direct mail and loyalty-gifting experts shared their best advice about how organizations can break away from the digital din to create and deliver gifting campaigns that actually mean something.

Holiday Trends for 2025: Smart, Strategic Gifting That Makes an Impact

As we head into the 2025 holiday season, spending on gifts is becoming more strategic, expectations are rising, and brands are looking for ways to make meaningful connections while staying purposeful and practical. To help you make your way, here we present the “Top Five Trends” shaping holiday gifting this year!

“Delivered 2025” Virtual Event Delivers the Goods About Direct Mail Marketing

PFL was a proud sponsor of "Delivered 2025." In case you missed it, here is a quick recap of the virtual event, along with links to the presentations.

It’s A Gift: How to Elevate Holiday Campaigns with Direct Mail

The holidays may seem far off, but for marketers in the know, Q3 is the critical moment to plan your holiday campaigns. In this virtual event, PFL experts explored the creative strategies and proven tactics any brand can use to add direct mail to their seasonal mix.

Direct Mail ROI & Tracking Strategies Guide

Learn how to measure direct mail ROI with proven direct mail tracking strategies and expert insights to improve attribution and campaign performance.

Holiday Marketing Campaign Strategy Using Direct Mail

Explore direct mail holiday cards and holiday marketing campaigns with proven holiday marketing strategies to boost engagement and seasonal sales.

Use Direct Mail to Nurture Client Relationships Across the Customer Lifecycle

For financial services marketers, direct mail is far more than a legacy tactic—it’s a relationship-building powerhouse that nurtures clients from first contact to long-term loyalty

Personalized Mail & Financial Direct Mail Strategy

Discover how personalized mail and financial direct mail, including personalized mailer boxes, can improve engagement and drive stronger campaign results.

10 Ways Direct Mail Can Elevate Your Nonprofit’s Impact

Today's nonprofit leaders need to overcome digital fatigue and create meaningful connections that drive member growth and donations. Here's a look at what to think about when tapping direct mail marketing in the not-for-profit space.

PFL Joins 'The Vomela Companies' to Better Deliver High-Impact Marketing Solutions

For our valued customers and partners, this coming together with Vomela means more—more resources, more creative solutions, and more ways to ensure your marketing campaigns succeed. We are excited about the possibilities ahead and look forward to delivering even greater value, together.

The Postcards Are Coming! The Postcards Are Coming!

Whether you're warning of an impending mosquito invasion or announcing an Independence Day sale, direct mail ensures that your message lands where it matters most: In your audience's hands.

Direct Mail Marketing Automation & Campaign Tools You Need

Discover direct mail marketing automation, direct mail automation tools, and campaign automation tools to streamline workflows and improve results.

5 Ideas for A Holistic Approach to Patient Engagement

The rise of digital communication has opened new avenues for providers to connect with patients—yet traditional methods, such as direct mail, still hold significant value. By integrating direct mail with digital strategies, healthcare providers can create a holistic patient engagement strategy.

What Kind of Direct Mail Player Are You? Take Our Quiz and Find Out!

Think you know your stuff when it comes to direct mail? Or maybe you’re only just stepping up to bat with personalized mailers and omnichannel campaigns? No matter where you stand, we’ve got a fun—and useful—quiz for you to take.

5 Ideas for Using Direct Mail to Improve Rx Adherence and Follow-up Care

Direct mail remains a powerful tool in the healthcare space. This is particularly true when it comes to improving medication adherence and assisting with follow-up care. By leveraging personalized, physical communications, healthcare providers can enhance patient engagement and compliance. Here are five ideas for using direct mail to address these critical issues.

Financial Services Marketing & Direct Mail Benefits

Explore financial services marketing and the benefits of direct mail, including direct mail marketing services for financial institutions that build trust and results.

To Your Health! Blue Cross Blue Shield of Michigan Direct Mail

PFL CMO, Jennifer Bellin, recently welcomed Steve Zahara. project manager of marketing analytics, at Blue Cross Blue Shield of Michigan (BCBSM). For more than three years, he has partnered with PFL for his direct mail programs. Here he shares his experiences, insights and examples from his successful direct mail marketing program. This is an edited transcript of the discussion.

Patient Engagement Marketing Ideas for Healthcare

Discover patient engagement and patient marketing ideas that strengthen patient engagement marketing and keep patients connected between visits.

5 Ways Direct Mail Pays Big Dividends for Financial Services

Discover 5 ways PFL’s direct mail solutions drive returns for financial services; with smarter targeting, personalization, and measurable results.

USPS Direct Mail & Every Door Direct Mail Guide

Learn how USPS EDDM marketing can expand reach, lower costs, and strengthen your direct mail strategy. Get a free audit at PFL.

5 Direct Mail Ideas to Boost Patient Loyalty & Retention

Discover 5 direct mail strategies from PFL to boost patient loyalty and retention; building stronger relationships and improving long‑term care outcomes.

Sustainable 'Green' Goods and Services Can Bring in the Green for Businesses

An overwhelming 85 percent of consumers are experiencing the disruptive effects of climate change in their daily lives. This firsthand experience has translated into a willingness to pay more for sustainably produced or sourced goods.

5 Direct Mail Ideas to Enhance Patient Onboarding

Explore 5 direct mail strategies from PFL to enhance patient onboarding boosting welcome rates, engagement, and setting the tone for quality care.

2026 Direct Mail Marketing Trends For Direct Mail Campaigns

Explore Direct Mail Marketing Trends for 2026 and see how a direct mail campaign can drive results with expert insights from PFL.

USPS 2025 Mailing Promotions Can Unlock Savings, Boost Engagement

USPS's “2025 Mailing Promotions” offer innovative ways to make your mail campaigns stand out while providing significant discounts. Here’s a look at some of the key promotions for the new year and how you can tap into them for your marketing success.

Our ‘2025 Direct Mail Product Guide’ Offers Endless Ways to Boost Engagement

Our "Direct Mail Product Guide” can equip you with the strategies, tools, and formats you need to take your campaigns to the next level. Whether you're a seasoned marketer or just beginning to explore direct mail, this guide offers invaluable insights for boosting engagement and driving results.

Engage Customers at Every Stage of the Journey

Learn how PFL uses direct mail in an omnichannel strategy to engage customers at each stage of the journey; boosting retention and conversion rates.

Resourceful Readers: The Top E-book Downloads in 2024

Blogs aren’t the only kind of content produced by PFL/Printing for Less. Our Resource Centers are fully loaded with webinar replays, Idea Books, and guides. And plenty of e-books. Here's what readers downloaded the most last year.

The Top 10 PFL Blogs in 2024

(plus a little extra)

We published a whole lot of content during 2024, but these 10 are the ones that our readers found most compelling. (Spoiler alert: We've included the second 10, too, in case you need more to choose from.) Read on.

The 12 Days of Direct Mail

No matter what your persuasion—religious, ethnic, or otherwise—you most likely have heard (some would say “been assaulted by”) the “The 12 Days of Christmas” song during the holiday season. Here's a new version to help you remember all the direct mail items that can be used every day of the year—and not just during the holidays. On the first day of Christmas, PFL gave to me. . . .Read on.

Connect and Delight Across the Customer Lifecycle — Part 2

Christina McLeod, Senior Marketing Campaign Manager, KnowBe4

"Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4. In this first part, we will see how Maysonet has been using direct mail at Avidia. Next time, in Part 2, we will look at McLeod’s direct mail campaigns at KnowBe4.

Connect and Delight Across the Customer Lifecycle — Part 1

Janel Maysonet, SVP & CMO, Avidia Bank

Jennifer Bellin, CMO at PFL, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4. In this first part, we will see how Maysonet has been using direct mail at Avidia. Next time, in Part 2, we will look at McLeod’s direct mail campaigns at KnowBe4.

Talking Turkey: 12 Meaty Thanksgiving Direct Mail Marketing Ideas

Here are a dozen ideas to help you create fun and engaging Thanksgiving-themed direct mail campaigns. Using any of these ideas will both capture attention and drive engagement. Happy Thanksgiving.

Leveraging Direct Mail Throughout the Customer Lifecycle - Part 3

Lifecycle Strategies

Incorporating insights from subject matter experts across industries can help develop comprehensive and effective customer lifecycle management strategies to drive growth, retention, and advocacy.

Be Aware: New California Regulations for Financial Direct Mail

Starting in January 2025, California will implement new regulations for direct mail marketing of consumer financial products and services. Businesses that fail to comply may face penalties and fines.

Leveraging Direct Mail Throughout the Customer Lifecycle - Part 2

Taking the Stage

Direct mail can serve as a powerful tool across every stage of the customer lifecycle, and it all begins by identifying opportunities for improvement.

Creative Direct Mail Campaigns for Black Friday

Explore creative direct mail campaigns, effective use cases for personalized direct mail campaigns, and how to prepare a direct mail campaign for Black Friday.

Leveraging Direct Mail Throughout the Customer Lifecycle - Part 1

Fusion of Tradition & Innovation

The reality today is that direct mail is a versatile, engaging, and dynamic force in modern marketing. It is a creative fusion of tradition and innovation that can captivate your audience, ignite conversations, and build lasting relationships. Here's Part 1 of a three-part series exploring how direct mail can be used throughout the customer lifecycle.

Be Very Afraid...It’s Direct Mail—Not!

Fears about direct mail are based on stories and myths--there is really nothing about direct mail to be afraid of. Here we take a look at some of these direct mail “things that go bump in the night” to see what’s really scary and what’s not.

PFL’s 2024 ‘Holiday Cheer Lookbook’!

The holidays are the perfect time to thank VIPs, show appreciation to employees, drive store traffic, boost holiday sales, or reward customer loyalty. No matter the holiday or the business, our “Lookbook” is designed to offer creative gift ideas that leave a lasting impression.

Beyond the Inbox—Part 2: The Maturity Curve

Jennifer Bellin, PFL’s CMO, hosted a virtual event titled, “Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix.” She was joined by Erica Shattuck, Programs Marketing Manager at SAP Concur. In this second, and final, part, the discussion turns to how direct mail can be strategically implemented throughout the customer lifecycle. This is an edited version of that conversation.

Beyond the Inbox—Part 1: The Campaigns

Jennifer Bellin, PFL’s CMO, hosted a virtual event titled, “Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix.” She was joined by Erica Shattuck, Programs Marketing Manager at SAP Concur. The two marketing pros talked about, among other things, how to integrate direct mail with other channels and how direct mail can be strategically implemented throughout the customer lifecycle. Here is an edited version of that conversation.

Marketing Dimensional Mailer Examples & Tips

Explore dimensional mailers with real marketing mailer examples and direct mail marketing tips to create memorable campaigns that drive engagement and response.

Extra! Extra! Brand Newsletters Educate and Entertain

Inform. Educate. Entertain. These are generally agreed to be the three goals for branded content. And there is no better way to get that content to customers and prospects than by sending out a newsletter.

Direct Mail: The Holiday Gift that Keeps on Giving

Our early holiday gift to you: These tips to help you create unforgettable seasonal direct mail campaigns. Whether you're a marketing manager, small business owner, or retail marketing specialist, these insights will help you make your holiday direct mail experience a happy and successful one. It's never too early to get holiday ready.

10 Real-world Examples of Holiday Campaign Excellence

While we all don’t have the resources and budget to reach this level of direct marketing, here are 10 the most successful and memorable winter holiday campaigns from the last decade that can serve as an inspiration.

5 Tips for Maximizing Your Fall Budget

This autumn, we’re celebrating products that combine affordability with the essence of the season. Our “Fall Lookbook" features items designed to elevate your brand and boost customer engagement. Here are five tips to help you make the most of your marketing budget.

A Case for Direct Mail: It’s Not the Medium, It’s the Message

Billions of pieces of mail are sent each year in the U.S., and much of it ends up in the trash. Why? Because most are unintelligent and meaningless—truly the definition of “junk mail.” It doesn’t have to be that way.

Part 4: The Power of Direct Mail—Singing the Praises of Letters

Who doesn’t love a letter? Direct mail letters are the purest form of personalized communications sent directly to a recipient's mailbox. They are a crucial part of direct mail marketing, often leading to higher engagement compared with digital communications.

Catalog Design & Marketing | Direct Mail Catalog Guide

Explore catalog design and catalog marketing strategies, and learn how direct mail catalog companies create impactful campaigns that drive engagement and sales.

Direct Mail Catalog Marketing Strategy Examples | 2026

Discover how catalog marketing drives results in 2026. See real-world examples of direct mail catalogs, and proven catalog marketing strategies that convert.

Postcard Marketing | Types of Postcards & Benefits

Discover postcard marketing strategies, explore types of postcards, and learn how a direct postcard marketing campaign can drive engagement and results.

Unlocking the Power of Direct Mail: Introducing the PFL 'Revenue Calculator'

In today's fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Here's a tool to help you see how you can do it.

Why Direct Mail Works | Types of Direct Mail & Tips

Learn why direct mail works, explore the different types of direct mail, and discover direct mail tips to create campaigns that drive engagement and results.

PFL’S ‘2024 Summer Lookbook’

With the vibrant summer season in full swing, we unveil our “PFL 2024 Summer Lookbook.” From adaptable accessories to ingenious solutions, each product in the Lookbook reflects our dedication to balanced and responsible living and can help you create direct mail that delivers.

Roundtable Part 5: How To Level Up Your Mailbox Mojo

Expert Strategies to Optimize Direct Mail and Make Every Connection Count

Acting Mature

Roundtable Part 4: How To Level Up Your Mailbox Mojo

Expert Strategies to Optimize Direct Mail and Make Every Connection Count

Measure for Measure

Roundtable Part 3: How To Level Up Your Mailbox Mojo

Expert Strategies to Optimize Direct Mail and Make Every Connection Count

Getting Personal

Roundtable Part 2: How To Level Up Your Mailbox Mojo

Expert Strategies to Optimize Direct Mail and Make Every Connection Count

Trends: Meaningful Connections

Roundtable Part 1: How To Level Up Your Mailbox Mojo

Expert Strategies to Optimize Direct Mail and Make Every Connection Count

How Did It All Start? & Priorities and Goals

Introducing PFL’S ‘2024 Spring Lookbook’

At PFL, our mission goes beyond providing products. We strive to empower businesses to thrive while having a positive impact on the environment and society. With this ethos at our core, we're excited to share with you our latest offerings for the Spring of ‘24.

Direct Mail Call to Action Best Practices Guide

Discover how to write a powerful direct mail call to action, apply proven best practices, and understand what a call to action in marketing really means.

Lost in the Sea of Emails? Dive into the Direct Mail Pool!

It's easy to see why your message—whether to a co-worker or a prospect or a customer—can be but a tiny fish lost in a vast digital sea. With hundreds of emails flooding our inboxes daily, it's no wonder that important messages often get lost. But fear not, there is a life preserver, of sorts: direct mail.

The Little Tale of Sister’s Irish Soda Bread

In what has become an annual tradition here at PFL, here is a reader-favorite blog we posted a couple of years ago about Irish Soda Bread—and the secret and venerable recipe for it. If you’re thinking, “What does this have to do with direct mail and marketing?” the answer is: “Nothing.” We just want you to enjoy the story and make the bread—something special to eat with your St. Patrick’s Day dinner, whether you’re Irish not. It really is the best. As is PFL.

SAP Concur Uses the Personal Touch to Reengage with Customers

The SAP Concur marketing team realized they were out of touch—with some customers, that is. They noticed that some people who had not engaged with marketing activities within a certain timeframe were becoming inactive and are no longer marketable. To reengage, quickly and successfully, the team decided to add a personal touch.

In the Spring, Small Biz Fancy Lightly Turns to Thoughts Of. . . . Flat Mailers?

As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.

How To Elevate Your Direct Mail to Be ‘More Than Mail’

When direct mail is elevated, it becomes more than just mail. It can be more than a postcard or a routine letter. Mail can certainly be more than sheets of folded paper in your mailbox or a package left on your doorstep. The “More Than Mail” concept empowers every marketer to transcend the expected and the forgettable. In the end, it is about fashioning powerful and memorable experiences for your customers and prospects.

Happy (Re)new Year! Direct Mail Solutions that Deliver

The “2024 Winter Lookbook: Renew in the New Year” is all about purposeful, responsible, and sustainable direct mail solutions available from PFL. The full-color catalog suggests that 2024 is the perfect time to refresh your campaigns; renew your commitment to sustainability and social responsibility; reimagine what’s possible for your business. And it all starts with the latest trends, the first of which is products you can feel good about.

What PFL Readers are Reading: From Strategy to Soda Bread

What interests our readers? We are starting the New Year off by serving up the list of the “Top 10” most read blogs on our site. What did you find most interesting and worthwhile in 2023?

‘Tis the Season to Celebrate the Customer: The Manner of Giving Is Worth More than the Gift

For businesses, the manner of giving means using a personal touch that sets brands apart and makes them feel truly valued. Celebration and recognition are essential components of a successful marketing strategy, which are amplified when using an automated direct mail strategy. The end-of-year holiday season is the perfect time to give it a go.

SAP Marketers: Direct Mail Today Is a 'Personal Experience' | PFL

SAP Concur's senior marketers instinctively knew their direct mail could work harder for them. They turned to PFL's direct mail solution to go beyond merely talking about products to making personal connections and accelerating deals.This is the story of how SAP and PFL have made the channel "more than mail."

Pitt CTSI Finds Optimized Direct Mail to Be a Marketing Shot in the Arm

The University of Pittsburgh’s Clinical and Translational Science Institute (CTSI) helps accelerate scientific research and clinical discoveries into modern medical techniques. One of these projects is NIH's “All of Us Research Program,” which invites one million people across the U.S. to help build one of the most diverse health databases in history. But how to go about successfully conducting such a major research program? While direct mail had always been a channel CTSI used, nobody was thrilled with how it was working. Here is the story of how the marketing team better optimized the direct mail channel for some real success.

McKinsey Report: Top-notch Customer Service Ensures Success for Insurers

McKinsey & Co. recently launched a survey of more than 8,500 insurance customers of the 40 largest North American insurance carriers. Among the main insights gleaned: Delivering a winning customer experience (CX) is a strong predictor and driver of successful financial and organizational outcomes in the insurance world.

Marketing Life in the Luxury Lane

Moments of celebration capture us at our best and commemorate our achievements. PFL recently interviewed Jan-Patrick Schmitz, CEO at John Hardy, to learn more about how customer celebration plays out in the luxury-retail world. “Understanding your consumers is key to creating meaningful celebrations and interactions with them,” Schmitz told PFL.

From Ghosted to Engaged: Unearth the Power of Direct Mail for 'Wake the Dead' Campaigns

In the oversaturated world of digital marketing, it's easy for messages to get lost in the shadows of endless emails and notifications. That's why "wake the dead" campaigns have become a staple for marketers looking for creative ways to reengage with contacts who have gone silent. To successfully resurrect your leads, however, you’ll need to take a more hands-on approach.

Gee Whiz! PFL Earns Three G2 Fall 2023 Badges

The Fall 2023 G2 badges are in, and PFL has been awarded top honors across multiple categories. G2, a respected software marketplace, is used by many to make informed software decisions based on authentic peer reviews.

4 Pillars and 5 Tips That Add Up to Holiday Gifting Success

The holidays are an especially important time of year for businesses. Understanding that, the PFL team works very hard to provide everything you need to make your direct mail count.To help ensure success for Q4 revenue and beyond, here are several strategies and tactics to keep in mind no matter where, or what, you're sending for the season.

When You Wish Upon a... Catalog?

As was the case back in the 1930s with the Sears Holiday Catalog, the appearance of PFL's “2023 Holiday Lookbook” means the holidays have begun. PFL invites you read about the history of such catalogs, and to see what's in store from our carefully curated catalog chock full of ideas to make your holiday giving the best ever.

PFL, Naturally, Has Some Great ‘Resources’ for You

When we redesigned the PFL web site back in February, we knew that, in addition to detailing everything our technology platform has to offer, we wanted to provide readers with educational, informative, and entertaining content—preferably all three simultaneously.

Orchestration and Amplification Lead to Revenue Multiplication

The key to successful customer experiences and patient, client, and employee engagement is attention, but it’s hard to captivate people fatigued by digital-engagement methods. Digital marketing is a must. It’s the great enabler that allows marketers to scale. That’s why, today, enterprises in all industries have an engagement problem, not a reach problem.

Direct Mail Experts Answer the Three Most-Asked Customer Questions

As a leader in the direct mail marketing-automation world, PFL hears a lot from our customers. We hear the good, the bad, we get suggestions, and we get new ideas. But, most of all, because we are experts in the field, we are asked a great many questions. Of all the questions, these are the three we get asked the most, according to PFL’s customer-experience experts:

It’s Actually Easy Being ‘Green’—For PFL

What do we mean by “green”? Simply that we are proud to be a partner that offers you environmentally and socially responsible products. In our Fall Lookbook, we feature brands that give back, are responsibly sourced, have diversified ownership, and make eco-friendly and sustainable products.

How Direct Mail Can Support Data-Privacy Compliance

The increase in data breaches over the past few decades has forced many countries to set up data privacy laws to protect consumers personally identifiable information (PII). Deploying a marketing program that leverages both physical tactics, such as direct mail, and digital methodology allows brands to minimize their concerns about data-privacy compliance while ensuing cohesive messaging across all touchpoints.

How To Create Powerful Moments with Direct Mail—and Why

It’s critical to put the right message in the right form in front of customers at the right time. Direct mail plays a key role here. Ultimately, CMOs that focus on customer engagement are poised for far greater success.

Salesforce-commissioned Study Explores Value of AppExchange Market

The Salesforce AppExchange offers a wide range of apps that can help marketers improve campaigns, track results, and save time. The value of this marketplace lies in how integrations–such as PFL–build a better, more valuable, and efficient tech stack for driving growth. There is great power on which to build your complete GTM motion.

Celebrating the Freedom to Connect

The 247th celebration of our country’s independence is fast approaching. While this momentous event was clearly a breaking away, it was also the impetus for a coming together—for freedom and connection are kindred in several ways. People crave personal contact—those “moments of connection” that bind us together. Here's a look at some of the ways freedom has fostered that kind of connection.

Part One: The Nature of Insight and ‘Tripping Over the Truth’

When we create powerful moments of insight, we can transform the minds of our audiences and drive urgency and action. In Part 1 of this series, we look at highlights from a recent virtual event that explored the nature of "insight" and how it can help marketers better engage with customers and prospects.