ABM Innovation Tour: Convert and Close
July 22 @ 2:00 p.m. EST
Join Marne Reed, Chief Evangelist and Katie Kelley, Senior Manager of Account-Based Marketing, as they walk you through how Katie successfully transformed Dynamic Signal’s plummeting response rates into a high performing ABM machine. And she is about to do it all again in her new role at Udemy! During this session, you’ll learn how to create an ABM framework that works in multiple industries, incorporate live experiences into virtual settings, and adapt permission-based marketing strategies into your H2 planning cycle.