ABM Innovation Tour: Convert and Close
July 22 @ 2:00 p.m. EST
Join Marne Reed, Chief Evangelist and Katie Kelley, Senior Manager of Account-Based Marketing, as they walk you through how Katie successfully transformed Dynamic Signal’s plummeting response rates into a high performing ABM machine. And she is about to do it all again in her new role at Udemy! During this session, you’ll learn how to create an ABM framework that works in multiple industries, incorporate live experiences into virtual settings, and adapt permission-based marketing strategies into your H2 planning cycle.
Use Tech Intelligence to Identify, Prioritize and
Engage Your Prospects
August 6 @ 2:00 p.m. EST
Before you can turn a prospect into a customer, you must first grab their attention with a message that is timely and relevant. In fact, prospects are 75% more likely to engage with outbound content that speaks directly to their pain points. In this webinar, we’ll show you how you can use tech intelligence to not only identify the right prospects to target, but also the type of insights you need to know about your accounts to be relevant.
